Acquire New Customers
Magnetic’s search retargeting technology powers digital advertising across display, online video, mobile, and The Facebook Exchange. By targeting audiences based on search and purchase intent, marketers acquire new customers, and influence brand preference earlier in the purchasing cycle.
Personalize Your Advertising
Cognitive Match, Magnetic’s dynamic creative feature, offers marketers multiple ways to apply search and site-level data to their creative ad messages. This creates highly relevant and personalized advertising for qualified audiences. Learn more about dynamic creative optimization (DCO).
Engage Site Visitors
Reach audiences across the consumer funnel by acquiring customers with search retargeting, and driving conversions with site retargeting. Advertisers can re-engage site visitors with relevant display ads based on site behaviors such as products viewed, pages viewed, items added to cart, etc.
“Search is the place with the highest intent and the best data. Magnetic captures that data and applies it to display advertising, in order to reach consumers as they cruise around the web and move across devices.”
James Green, CEO, Magnetic
In The Spotlight
Magnetic’s London office marks the beginning of Magnetic’s international expansion. Learn more about Magnetic’s growth and search retargeting.
Magnetic is excited to bring Attribution Revolution: The Measurement Series to London this summer! To learn more and request an invite, visit www.attributionrevolution.com
Did you know that our CEO traveled the world on his sailboat for an entire year? Meet our awesome team of experienced leaders and digital evangelists.
Magnetic contributes insights to industry publications each month. Visit our Media Center for recent press coverage, announcements, videos, events and more.
Learn More About Magnetic
Magnetic, the leader in search retargeting, specializes in reaching consumers with relevant ad messages based on intent. As the partner of choice for leading Fortune 500 brands, Magnetic powers both brand awareness and direct response campaigns through its core capabilities, which includes search retargeting on desktop and mobile, advanced media optimization, programmatic buying, site retargeting, and extensive creative opportunities.
Magnetic captures search and purchase-intent data from across the web and transforms it into data for targeted digital advertising campaigns across desktop and mobile platforms. By analyzing billions of intent data points, Magnetic builds real-time keyword segments for their advertising clients, and effectively reaches consumers across a wide range of inventory sources from exchange-based media to premium publishers. Advertisers work with Magnetic to leverage multiple ad formats as part of their retargeting efforts, such as online video, Facebook ad units, rich media, IAB Rising Star, mobile units and more.
Magnetic combines the art of advertising with the science of data and technology to help their agency and brand clients more efficiently and effectively identify and reach relevant audiences with ads across desktop and mobile platforms. By taking the power of intent data and transforming it into a targetable asset, our customers grow their audience reach, and achieve scale across the world of digital media.
OMMA Audience Targeting | Los Angeles
Soo Jin Oh speaks on audience targeting and search intent in an increasingly data-driven world.
mCommerce | NYC
Explore the route that agencies and brands must take as they mold the future of mobile commerce.
JD Powers Automotive Marketing Roundtable | Las Vegas, Nevada
Magnetic CEO leads panel discussion on fraud and viewability.
DMA 2014 | San Diego, CA
Magnetic CEO James Green leads two panels over the 5-day global event.
Search Insider Summit | Deer Valley, UT
Magnetic hosts 2nd annual Ski event and cocktail party at winter edition of SIS.