Acquire New Customers

Magnetic’s search retargeting capabilities power digital advertising across display, online video, mobile, and social platforms. By targeting audiences with display ads based on search and purchase intent, marketers acquire new customers, and influence brand preference earlier in the purchasing cycle.

Grow Your Site Retargeting Pool

Advertisers can re-message site visitors with relevant display ads through site retargeting. This lower-funnel strategy works well for direct-response campaigns. Capture the full potential of audience buying by acquiring customers with search retargeting, and driving them through to convert with site retargeting.

Extend Brand Reach

Get social with Facebook retargeting. With more than a billion Facebook users, the Facebook Exchange (FBX) offers a prime opportunity to reach relevant audiences through cost-efficient real-time media buying. Retarget on Facebook, and leverage FBX’s unique ad formats and high traffic environment to promote products, deals, etc.

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“Search is the place with the highest intent and the best data. Magnetic captures that data and applies it to display advertising, in order to reach consumers as they cruise around the web and move across devices.”

James Green, CEO, Magnetic

In The Spotlight

 

London

Magnetic Goes to London

Magnetic’s London office marks the beginning of Magnetic’s international expansion. Learn more about Magnetic’s growth and search retargeting.

AttributionRevolution

Viewability Series

Magnetic is proud to introduce Attribution Revolution 2.0: The Viewability Series, coming soon to a city near you! Learn more about the 2014 roadshow.

 

MeetTheTeam

Meet The Team!

Did you know that our CEO traveled the world on his sailboat for an entire year? Meet our awesome team of experienced leaders and digital evangelists.

News

Magnetic In The News

Magnetic contributes insights to industry publications each month. Visit our Media Center for recent press coverage, announcements, videos, events and more.  

 

Learn More About Magnetic

Who we are

Magnetic, the leader in search retargeting, specializes in reaching consumers with relevant ad messages based on intent. As the partner of choice for leading Fortune 500 brands, Magnetic powers both brand awareness and direct response campaigns through its core capabilities, which includes search retargeting on desktop and mobile, advanced media optimization, programmatic buying, site retargeting, and extensive creative opportunities.

 

What we do

 

Magnetic captures search and purchase-intent data from across the web and transforms it into data for targeted digital advertising campaigns across desktop and mobile platforms. By analyzing billions of intent data points, Magnetic builds real-time keyword segments for their advertising clients, and effectively reaches consumers across a wide range of inventory sources from exchange-based media to premium publishers. Advertisers work with Magnetic to leverage multiple ad formats as part of their retargeting efforts, such as online video, Facebook ad units, rich media, IAB Rising Star, mobile units and more.

 

Why we do it

 

Magnetic combines the art of advertising with the science of data and technology to help their agency and brand clients more efficiently and effectively identify and reach relevant audiences with ads across desktop and mobile platforms. By taking the power of intent data and transforming it into a targetable asset, our customers grow their audience reach, and achieve scale across the world of digital media.

 

Privacy

 

Magnetic is a member of the Network Advertising Initiative (NAI), and also participates in the Digital Advertising Alliance (DAA’s) AdChoices icon initiatives to provide consumers with information about the data usage related to online advertising. Visit our policy for more information.

 

Upcoming Events!

2/20/14 – OMMA RTB
Magnetic CRO Hugh McGoran moderating a panel @ 3:30 pm

3/04/14 - Attribution Revolution 2.0: Chicago
Magnetic hosted viewability panel @ theWit Hotel

3/19/14 - Internet Advertising Bureau UK
Magnetic CEO James Green speaking on Viewability Panel

4/02/14 - Attribution Revolution 2.0: Boston
Magnetic hosted viewability panel @ Anthem

4/09/14 - Attribution Revolution 2.0: Detroit
Magnetic hosted viewability panel @ The Townsend Hotel

 

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