Acquire New Customers
Magnetic’s search retargeting capabilities power digital advertising across display, online video, mobile, and social platforms. By targeting audiences with display ads based on search and purchase intent, marketers acquire new customers, and influence brand preference earlier in the purchasing cycle.
Grow Your Site Retargeting Pool
Advertisers can re-message site visitors with relevant display ads through site retargeting. This lower-funnel strategy works well for direct-response campaigns. Capture the full potential of audience buying by acquiring customers with search retargeting, and driving them through to convert with site retargeting.
Extend Brand Reach
Get social with Facebook retargeting. With more than a billion Facebook users, the Facebook Exchange (FBX) offers a prime opportunity to reach relevant audiences through cost-efficient real-time media buying. Retarget on Facebook, and leverage FBX’s unique ad formats and high traffic environment to promote products, deals, etc.
“Search is the place with the highest intent and the best data. Magnetic captures that data and applies it to display advertising, in order to reach consumers as they cruise around the web and move across devices.”
James Green, CEO, Magnetic
In The Spotlight
Join this exclusive group of marketing decision makers from top brands and agencies to discuss pressing issues and opportunities facing digital advertising.
Magnetic is proud to introduce Attribution Revolution 2.0: The Viewability Series, coming soon to a city near you! Learn more about the 2014 roadshow.
Did you know that our CEO traveled the world on his sailboat for an entire year? Meet our awesome team of experienced leaders and digital evangelists.
Magnetic contributes insights to industry publications each month. Visit our Media Center for recent press coverage, announcements, videos, events and more.
Learn More About Magnetic
Magnetic, the leader in search retargeting, specializes in reaching consumers with relevant display ads based on intent. As the partner of choice for leading Fortune 500 brands, Magnetic powers both brand awareness and direct response campaigns through its core capabilities, which include search retargeting, advanced media optimization, programmatic buying, site retargeting, and extensive creative opportunities.
Magnetic captures search and purchase-intent data from across the web and transforms it into data for targeted display-advertising campaigns. By capturing and analyzing billions of intent data points, Magnetic builds real-time audience segments for their advertising clients, and effectively reaches consumers across a wide range of inventory sources from exchange-based media to premium publishers and social channels. Advertisers work with Magnetic to leverage multiple ad formats as part of their retargeting efforts, such as online video, Facebook ad units, rich media, IAB Rising Star, and more.
Magnetic combines the art of advertising with the science of data and technology to help their agency and brand clients more efficiently and effectively identify and reach relevant audiences with display ads. By taking the power of intent data and transforming it into a targetable asset, our customers grow their audience reach, and achieve scale across the world of display media.
Magnetic is proud to host the first ski competition at Search Insider Summit! Learn more about the competition.