VP Professional Services
As VP Professional Services, Brenda leads Magnetic’s implementation and post-go-live support teams. These teams assist clients in the implementation of cross-channel services, provide post-go-live technical and creative design support, and deliver data analysis and insights.
Prior to Magnetic’s merger with MyBuys, Brenda led the implementation, creative services, technical support and optimization teams at MyBuys. Before joining MyBuys, she launched the University of Michigan Medical Innovation Center, which has since spun off several medical startups. As the VP of Global Professional Services at Arbortext, Inc., she led five technical implementation teams in the UK, Germany and the US. Prior to that, Brenda was NSF International’s first Chief Information Officer, where she developed and executed the organization’s first IT strategy. She started her career at PricewaterhouseCoopers, where she specialized in business process improvement and enterprise software selection and implementation.
Brenda has an MBA from the University of Michigan and a BA from Yale University. She has participated in volunteer efforts in Colombia, Kenya and Thailand.