Marketers constantly compete for the attention of the same audiences. But sharing the spotlight can wreak havoc on the efficacy of your ad campaign – especially during major seasons and events, product launches and branding initiatives, or big sponsorships.
That’s why we offer “category exclusivity” to our clients.
Category exclusivity gives you exclusive reach to your target audience for the duration of your campaign. Your competitors simply can’t target the same search terms and purchase behaviors, meaning your audience is yours, and yours alone.
We’ve implemented this strategy for a few of our clients, and the results are pretty darn awesome. Here are some highlights from a recent campaign in which a brand had exclusive reach to their audience for a major seasonal event:
Intriguing, no? Keen to know how to works? It’s pretty simple: