While it’s not entirely possible to accurately predict how the future of MadTech will play out, sometimes people just miss the mark completely.
In the marketing world, there have been many predictions made about what would stay (anyone remember when RSS feeds were all the rage?!) and what would fade into history like a passing fad. Throughout the past few months, we have been digging through some of the most well-intentioned marketing predictions made in the last ten years and brought together predictions that completely missed the mark. We tackled what the prediction was, why it was off, and our own well-intentioned prediction for what’s ahead.
Our six top predictions that missed the mark: