by Karine Macarez
France Sales Director, Magnetic
Featured on Ad-Exchange.fr, June 4, 2015
Each year, marketers eagerly await sales peaks related to reoccurring events such as Valentine’s Day, Back to School (BTS), and Christmas. In most cases, these holidays represent a substantial amount of a company’s annual sales. By utilizing intent data, these companies have the ability to detect purchase intent, which offers them a great advantage for improving the effectiveness of digital display campaigns.
In a recent article from our France Sales Director on AdExchange, Karine Macarez discusses three ways that marketers can take advantage of these seasonal trends, in order to increase sales:
To read the full article from Karine in French, please click here.
If you are interested in learning more about taking advantage of seasonal trends by utilizing intent data, download our ebook, Seasonal Events That Can’t Live Without Intent.