The holiday season puts enormous year-end pressure on retailers to exceed performance and sales expectations – a challenge which is even more pertinent for retailers who rely on both their online and in-store businesses to drive sales. Connecting the dots between digital campaigns and in-store sales can be daunting – unless you have the right tools, that is.
Magnetic partners with Placed to connect ad exposure to offline consumer behavior, and quantify the impact of digital ads on in-store visits. This helps our clients better understand and measure the true reach and impact of their online campaigns.
A leading apparel and home goods retailer wanted to appeal to budget-conscious moms as they shopped for the holiday season. The brand needed a media solution that could grow ROI by identifying and engaging its in-market audience and driving them online and in-store to buy. Magnetic delivered. Here’s how:
How did it go? Far better than the client expected. The campaign delivered an 11.3% lift in in-store visitation, and a 12.5x ROAS.
Keen to learn more? Check out the full case study & results here!