Even though temperatures are just now starting to drift into the blue, we are only 76 days away from the special day we set aside to celebrate that crazy little thing called love. Valentine’s Day 2016 spending totaled nearly $20 billion in the United States – continuing a years’ long upward trend for that occasion.
However, during most holidays, retailers struggle to break through the clutter and white noise of constant, concurrent marketing campaigns to reach their most valuable customers.
We took a look at our customers from two of the top retail gift buying categories in 2016 and their Shopper Alert Email performance during the weeks leading up to Valentine’s Day when those online purchases are made. Shopper Alerts are like a personal shopper for each of your customers’ inboxes, featuring 1:1 product recommendations based on historical and recent purchase and browsing behaviors, providing a powerful and enticing buying opportunity.
What did we find? That utilizing Shopper Alert messages led to significant lifts in conversion rate and average order value (AOV) in the prep weeks before Valentine’s Day in 2016 for Jewelry and Lingerie & Apparel clients alike.
Now isn’t that uplifting?
Check out the full case study here to see how Shopper Alert emails can help you drive superior seasonal sales!