Magnetic was all over Super Bowl XLIX with live comments about TV ads, social tie-ins and online impact.
Last night, Magnetic’s CEO James Green joined Marketing Land editors Pamela Parker, Danny Sullivan, Lauren Donovan and Jessica Thompson along with guest columnists Nick Pahade, CEO of PopTent, Susan Beebe, social media and online communities manager for Tyson Foods and Peter Shankman, a well-known customer service and social media consultant for live Super Bowl advertising commentary.
This diverse group of commentators lead Marketing Land’s Hashtag Bowl with real-time insights and gut reactions to the biggest advertising event of the year. Chatter included:
– How brands did or did not create omni-channel strategies
– What brands did it best for overall advertising. Favorites included:
– How halftime is ‘go-time’ for internet research
Data from Edmunds.com showed auto brands saw significant lift during the 3rd quarter:
These vehicles, although not advertised in Q3, showed significant lift, proving the importance of intent data:
– Top 5 Commercials by 3rd quarter (based on total volume of Super Bowl mentions around each brand)
For a more complete look at comments, statistics and insights from big game, visit Marketing Land’s Hashtag Bowl.