Welcome back to Magnetic’s Wine, Whine & Wisdom series! In our first live stream series event of 2017, in partnership with email provider Bronto, we’ll be joined by Danit Zmora, e-commerce manager for fitness company Everlast, to have a casual conversation and some drinks. We’ll talk about Everlast’s toughest list growth and segmentation challenges, messaging across the customer lifecycle to drive revenue and future plans for dominance.
Magnetic’s Wine, Whine & Wisdom events are streamed to you live from Magnetic’s headquarters in the best city in the world, New York City.
Our next live event is on Thursday, March 23 at 4pm EDT. Once you register, we’ll send you a registration link to join the event on March 23. Your job is to grab a cocktail, a couple of co-workers, and get comfortable in front of your computer screen.
Did I say grab a cocktail?
Yes! The “Wine” part may possibly be the best part of these events. While we can’t teleport you wine, we’d love for you to join us in a virtual happy hour. If allowed, at your place of employment – grab your own glass of wine or beer and enjoy the show. If it’s not allowed, or you’re not into this kind of thing — that’s cool too! Just do you.
In Magnetic’s offices across New York City, Ann Arbor Michigan, San Francisco, Los Angeles and London we’ll all be joining via inter-office virtual happy hours!
In 2016, Everlast identified an opportunity to refresh the company’s eCommerce experience and launched a newly designed website. While Everlast traditionally focused on other revenue-driving channels, the new website was designed to drive ecommerce sales and really make onsite conversions front and center for the site for the first time.
With all eyes on the new site design, this presented Everlast with a challenge – what is the best way to organically grow a subscriber base, while designing for substantial growth simultaneously?
We’ll dive into this specific challenge Everlast faced and tackle some of the ways Everlast has successfully been able to drive organic growth and an email subscriber base.
We’ll also ask Danit to walk us through some areas of opportunity Everlast has seen regarding segmentation of buyers vs. shoppers.
Email segmentation and messaging can be challenging, and it’s important to understand your audience. Is the person on your website a first-time visitor, a window shopper, a one-time buyer or a loyal customer? The ability to see these different types of segments allows you to personalize on-site and email experiences for your customers and shoppers, creating a more meaningful and relevant experience. This is the TKO experience for a repeat customer.
Everlast has seen success messaging to different types of buyers, and will share with us specific post purchase messages that Everlast has seen work really well. We’ll ask Danit her opinion on providing an incentivized post purchase message versus a non-incentivized post purchase message, and how that changed their strategy.
Want to know more about how Everlast plans to rev the ecommerce and email engine in 2017?
Join us to find out!
By asking Danit to whine or share wisdom!
We’ll be focusing this episode on email strategies and segmentations – so tweet @MagneticIS your questions and ask anything you’re dying to know from powerhouse Danit Zmora, using the hashtag #MagWWW, before March 23. If we ask your question during the live event, we’ll reward you with a bottle of Magnetic wine!
(Actual bottle of wine sent to one of our lucky winners.)
Are you a newbie to the Wine, Whine & Wisdom scene? Check out our Wine, Whine & Wisdom series page where you can scope out all of our past guests and find out what hundreds of other marketers have already been tuning in to watch.