A B2B company can use the Internet to have a much deeper relationship with its customers. Customers can log into a web site and make use of any number of online applications. Tracking what they do and with what frequency generates a large amount of significant behavioral data that can be used to evaluate future business decisions.
Athlete in Me is a comprehensive resource for fitness information, including training, nutrition, gear and injury prevention/recovery. Athlete in Me also features an innovative PDAthlete tool that downloads restaurant nutritional information into users' PDAs.