NEW YORK – March 26, 2013 – Magnetic (www.magnetic.com), the leader in search retargeting, announced today the appointment of Rod Feuer as Vice President of Strategy and Operations. In this new role, Feuer will be responsible for helping develop Magnetic’s growth strategy and for overseeing business and financial operations.

“The addition of Rod Feuer is a huge asset to Magnetic and is yet another example of the explosive growth that we have already achieved this year,” said James Green, CEO of Magnetic. “Rod has an extensive background in operations and strategy, as well as real-time bidding and display advertising, which will enhance our offering and capabilities for both new and existing clients.”

Feuer holds more than ten years of business operations and strategy experience, ranging across the finance and digital marketing sectors. Before joining Magnetic, Feuer served as Vice President of Business Operations and Strategy at AppNexus, a global real-time bidding platform for online display advertising. Prior to that, Feuer worked at MediaWhiz, an integrated digital media and performance marketing agency, where he led the Text-Link-Ads business. Earlier in his career, Feuer worked for Lake Capital, Bain & Company, Wells Capital Management and Morgan Stanley.

“Magnetic’s enthusiastic team and stand-out retargeting technology drew me to the company,” said Feuer. “I’m excited to join a talented team that remains focused on using data and ad targeting strategies to increase brand awareness, influence brand preference and achieve ROI. I look forward to contributing to the success and future of such a strong technology-driven organization.”

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NEW YORK, NY (March 15, 2013) – Search retargeting leader Magnetic announced today that James Green, the company’s CEO will be moderating panels at several upcoming marketing industry events. Green will speak to a multitude of topics during each session, including how the Facebook Exchange (FBX) affects real-time bidding (RTB), attribution and media measurement, and big data.

Upcoming events include:

OMMA RTB: Real-Time Buying (March 18; San Francisco, CA)

Panel: Facebook’s FBX: The Year Zero View

At this event, James Green will moderate a panel featuring Christina Beaumier, Vice President, Global Client Development, Xaxis, Adam Berke, President, AdRoll, Brian Quinn, Senior Director, Advertising Partnerships, Kenshoo and John Tuchtenhagen, VP, Group Director, Media, Digitas. The speakers will discuss the Facebook Exchange (FBX), including the challenges and opportunities it has brought to RTB and marketers.

The panel can be viewed live on Monday, March 18 at 11:30 a.m.PST by visiting the following website: http://www.mediapost.com/ommartb/

The Attribution Revolution (March 20; Chicago, IL)

This event will provide a deep dive into the probing questions that surround media measurement in today’s digital age, covering accurate measurement across marketing strategies from site and search retargeting to social and offline. Moderated by James Green, the panel will feature Jeremy King, Senior Product Manager for Analytics at Adobe, Paul Pellman, CEO of Adometry, Jeff Greenfield, COO & Co-Founder of C3 Metrics and Stefan Schnabl, Product Manager, Google.

MediaPost Search Insider Summit (April 28-May 1; Amelia Island, FL)

Panel: Marketing Experimentation: From Big Data to Big Testing

James will serve as the moderator for a discussion surrounding big data, and how insights are used for multi-channel marketing campaigns. Additional details are pending.

For more information on search retargeting and past speaking events, please visit www.magnetic.com.

About Magnetic:

Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic’s search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.

Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information please visit www.magnetic.com.

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NEW YORK – February 27, 2013 – Magnetic (www.magnetic.com), the leader in search retargeting, announced today a fourth iteration of The Attribution Revolution (www.attributionrevolution.com), an upcoming event that will provide a deep dive into the probing questions that surround media measurement in today’s digital age. The live event will feature a panel discussion with leaders in media measurement, providing an opportunity for attendees to learn and engage from top attribution experts.

“Attribution remains a heated issue in the industry as brands, agencies and digital companies continue to question which ads are most effective, and who should receive credit for sales,” explained James Green, CEO of Magnetic. “As we see more brands shift their advertising dollars to the online space, it has become increasingly important to identify the right means of evaluating the performance of each media channel.”

Moderated by Magnetic CEO James Green, the panel will feature Jeremy King, Senior Product Manager for Analytics at Adobe, Paul Pellman, CEO of Adometry, Jeff Greenfield, COO & Co-Founder of C3 Metrics and Stefan Schnabl, Product Manager, Google.

The night will begin with pre-panel cocktails, appetizers and networking with industry peers and digital ad experts. The panel discussion will delve into the variety of attribution models, and explain the benefits to each. The panelists will also share insight on viewability, how measurement varies across channels, and ways to make attribution actionable. The night will end with a networking cocktail hour.

The event will take place on Wednesday, March 20 from 6:00pm – 9:00pm CST at the Wit Hotel in Chicago, IL. This event is the fourth installment of the Attribution Revolution events, with previous events taking place in New York City, San Francisco and Los Angeles.

For more information and to request an invite, please visit: http://www.attributionrevolution.com.

About Magnetic

Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic’s search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.

Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information, please visit www.magnetic.com.

# # #

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NEW YORK – February 21, 2013 – Magnetic (www.magnetic.com), the leader in search retargeting, announced today the appointment of Alex Dorman as Chief Technology Officer (CTO). As CTO, Dorman will be responsible for spearheading the strategic development of Magnetic’s infrastructure, as well as the innovations within the company’s bidding platform and retargeting technology.

“We are thrilled to welcome Alex to Magnetic’s management team,” said James Green, CEO of Magnetic. “Alex has extensive ad tech experience – he has been responsible for building two successful RTB stacks. It’s wonderful to have someone on the team with so much success and experience in our space.”

Dorman holds more than twenty years of technology experience and fifteen years of experience managing engineering and IT operations teams. Before joining Magnetic, Dorman was the technology leader at Proclivity Media. Prior to joining Proclivity, Dorman served as Vice President of Engineering of ContextWeb, where he built one of the first online advertising exchanges. Earlier accomplishments included managing the development organizations at Travelport (Travel Distribution Division) and at Bluefly.com. Alex began his career at Intel Software Labs in Israel after completion of his M.Sc degree in Applied Mathematics from Nuclear Power Engineering Institute in Russia.

“The rise of programmatic buying and the use of big data have become an integral part of digital marketing – and play a large role in Magnetic’s core business,” said Dorman. “As a data enthusiast, I’m proud to be part of a talented team that provides both brand and direct response marketers with turn-key ad targeting solutions.”

Magnetic announced a Series B funding of $10 million in June 2012 and acquired ad technology platform, Adnamic in July 2012.

For more information on search retargeting, please visit www.magnetic.com.

About Magnetic:

Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic’s search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.

Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information please visit www.magnetic.com.

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NEW YORK, Nov. 20, 2012 /PRNewswire/

Magnetic (www.magnetic.com), the leader in search retargeting, announced today the appointment of Joe Riley to Vice President of Data Strategy. In this newly created role, Riley will be responsible for driving Magnetic’s data strategy and expanding data sources, as well as building publisher relationships.

“As we head into 2013 and continue to expand our technology and services for our clients, hiring a proven leader in the data space was a top priority for Magnetic,” said James Green, Magnetic’s CEO. “His extensive experience in data driven advertising combined with his pre-existing relationships with publishers and data partners made him the primary choice for this role amongst other candidates.”

Prior to joining Magnetic, Riley was Vice President of Data & Media Operations at Lotame Solutions where he oversaw media operations, and developed and maintained key partnerships with data providers and publishers. Previous to his time at Lotame Solutions, Riley served as Director of Finance for Washington Post Newsweek Interactive (WPNI) where he managed all finance functions. Earlier in his career, Riley worked in business development and consulting at the National Association of Securities Dealers, PricewaterhouseCoopers and Arthur Andersen. Riley has an undergraduate degree from theUniversity of Notre Dame and an MBA from Duke University’s Fuqua School of Business.

“Over the past six months, Magnetic has received $10 million in Series B funding and acquired technology platform, Adnamic, and I’m looking forward to building on this momentum,” said Riley.

For more information on search retargeting, please visit www.magnetic.com.

About Magnetic:
Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic’s search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.

Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information please visit www.magnetic.com.

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Watch Full Panel Video:

Watch Attribution Sizzle Reel:

www.attributionrevolution.com

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NEW YORK – August 15, 2012 /PRNewswire/ –  Magnetic (www.magnetic.com), the leader in search retargeting, announced today The Attribution Revolution (www.attributionrevolution.com), an upcoming event that will provide a deep dive into the probing questions that surround media measurement in today’s digital age.

Presented by Magnetic, the live event will feature a panel discussion comprised of some of the greatest minds in digital ad measurement, providing an opportunity for attendees to engage with the experts.

“Attribution has recently become a heated issue as brands, agencies and digital companies work to determine which ads have the most impact – and who should receive credit for consumer purchases,” said James Green, CEO of Magnetic. “With more brands shifting their advertising dollars to digital, evaluating the performance of each media channel is becoming increasingly important.”

Moderated by James Green, the panel will feature Bill Kee, Product Manager at Google, Jeff Greenfield, COO & Co-Founder of C3 Metrics, John Bates, Product Manager for Predictive Marketing Solutions at Adobe, and Paul Pellman, CEO of Adometry. The night will begin with pre-panel cocktails, appetizers and free-flowing conversations with industry peers and attribution experts.

The panel discussion will explore a variety of concepts and benefits of using some of the most common types of attribution models. In addition, experts will share insight as to how measurement varies across branding and direct response campaigns, background on viewable ad impressions and ways to make attribution actionable. The night will end with a networking cocktail hour.

The event will take place on Wednesday, September 19^th from 6:00pm – 9:00pm EDT at the Tribeca Grand Hotel in New York City.

For more information and to request an invite, please visit: http://www.attributionrevolution.com.

Guests can also submit questions prior to the event by visiting the following link: http://www.attributionrevolution.com/submit-questions.

About Magnetic:

Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic’s search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.

Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information please visit www.magnetic.com.

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NEW YORK – August 9, 2012 – Magnetic (www.magnetic.com), the leader in search retargeting, announced today the appointment of Hugh McGoran as Chief Revenue Officer (CRO). As CRO, McGoran will focus his efforts on forging strategic agency and client direct partnerships, as well as establishing a global footprint for the company in the coming year.

“The addition of Hugh McGoran is a testament to Magnetic’s explosive growth and aggressive goals for 2013,” said James Green, CEO of Magnetic. “Hugh’s background spans across media, data and research – all at the highest level. This is the perfect skillset for Magnetic as we remain hyper-focused on combining search intent data with media to provide successful ad campaigns for our clients.”

McGoran holds almost twenty years of advertising, sales and business experience, and has been heavily focused on the digital sector since the mid-nineties. Prior to joining Magnetic, McGoran served as Senior Vice President of Agency Sales at comScore where he focused on business development for comScore’s media planning, measurement and analytics technologies.

McGoran moved to comScore from Turn, Inc. where he led the company’s sales team in the transition from an advertising network to a demand-side platform. Earlier in his career, McGoran worked for companies including Peer39, TACODA, Inc. (acquired by AOL in 2007), and Knight Ridder Digital.

“The evolution of data and media has created a tremendous market opportunity for Magnetic,” said McGoran. “I am excited to join an organization that is hyper-focused on retargeting and committed to building innovative technology for agency and brand partners. I look forward to increasing Magnetic’s momentum.”

Magnetic recently announced a Series B funding of $10 million in June and acquired ad technology platform, Adnamic in July.

For more information on search retargeting, please visit www.magnetic.com.

About Magnetic:

Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic’s search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.

Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information please visit www.magnetic.com.

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New York, NY— July 27, 2012— Magnetic (www.magnetic.com), the leader in search retargeting, announced today that it has acquired Adnamic, a platform technology that increases Magnetic’s analytics and reporting capabilities. This acquisition will further enhance optimization for Magnetic’s search retargeting campaigns and will provide clients with detailed intelligence into their campaigns and target audiences.

Adnamic was founded by Joe Presbrey, an MIT graduate and entrepreneur who studied under Tim Berners-Lee, the inventor of the World Wide Web and MIT professor. Magnetic’s acquisition of Adnamic marks Presbrey’s second company exit – in 2006, Presbrey sold Sconex, a high-school networking site, for $6 million to Alloy Media and Marketing.

“The acquisition of Adnamic is 100% focused on technology,” says James Green, CEO of Magnetic. “Adnamic’s platform will build on Magnetic’s search retargeting solution by adding more sources of media in an organized fashion, enhancing optimization across campaigns and generating advanced reporting that will help us and our clients better understand the data.”

By combining Adnamic’s best-in-class platform with Magnetic’s proprietary data, Magnetic gains tremendous insight into previously hidden data points. Adnamic’s technology will enable Magnetic to expand its focus to multiple data points that are pertinent to a brand’s digital strategy and relevant to the consumer experience.

“There is a real synergy between data and the insights derived from a brand’s media spend,” says Joe Presbrey, Founder and Chief Technology Officer at Adnamic. “Adnamic’s capabilities are a great complement to Magnetic’s existing product and we’re excited to bring together two technologies with expertise in a variety of disciplines including analytics, reporting, data, and campaign optimization.”

As a part of this acquisition, Joe Presbrey will join Magnetic’s team as Senior Platform Engineer and will lead the technology integration. Presbrey is currently receiving his Masters of Engineering at MIT.

About Magnetic:


Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic’s search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.

Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information please visit www.magnetic.com.

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New York, NY— June 7, 2012— Magnetic (www.magnetic.com), the leader in search retargeting, today announced an investment of $10 million in Series B funding, led by private equity firm Edison Ventures. Other participating investors include IA Capital Partners, NYC Seed, NYC Investment Fund, Jonathan Kraft, Neu Venture Capital and Charles River Ventures.

Magnetic combines the power of search with the scale of display advertising, bridging the gap between search performance and targeted display media. Through search retargeting, Magnetic reaches consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks.

Since taking the helm in October 2011, CEO James Green has employed an aggressive growth strategy, increasing the employee base from 23 to over 40 and opening sales offices in Detroit, Chicago and Los Angeles. With this new investment, Magnetic will have the means to further its mission to drive better display ad performance and expand search campaigns for marketers, while also further accelerating growth and supporting innovative product development.

“We are thrilled to have this financial backing as it is a testament to the growing category of search retargeting,” says Green. “Having previously worked with Edison Ventures, they are a great supporter and I am looking forward to the increased opportunities that it will afford us.”

Prior to joining Magnetic, Green worked with Edison when the company invested in Giant Realm, a vertical ad network in which Green was CEO before selling the company to Burst Media in October 2009.

“Magnetic offers more branding and marketing options with search retargeting than are possible with traditional SEM on the major search engines,” says Ryan Ziegler, Edison Ventures Principal. “We are confident in this investment and are looking forward to the future.”

Magnetic recently announced its outstanding momentum in 2012, exceeding a 500% year over year revenue growth.

 About Magnetic:


Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic’s search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages. Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information please visit www.magnetic.com.

About Edison Ventures

Established in 1986, Edison partners with entrepreneurs, service providers and other financing sources to build successful companies.  Edison provides capital and value-added services to late stage ($5 to 20 million revenue), information technology businesses.  Initial investments range from $5 to 10 million.  Edison typically serves as sole or lead investor.  In addition to providing expansion capital, Edison funds management buyouts, recapitalizations, spinouts and secondary stock purchases.

Edison’s investment professionals are based in Lawrenceville, NJ, New York, NY, McLean, VA, Needham, MA, and Cleveland, OH.  Industry specialties include Financial Technology, Healthcare IT, Interactive Marketing and eCommerce and Enterprise 2.0.  Edison’s successes include Cambridgesoft, Dendrite, Gain Capital, Liberty Tax, Marcam, M5, Mathsoft, Neat, Octagon, PlumChoice, Tangoe, Virtual Edge, Visual Networks, Vocus and many other information technology leaders, which have a combined market value exceeding $5 billion.  Edison Ventures currently manages over $900 million and is actively making new investments.  For more information on Edison Ventures, please visit www.edisonventures.com.

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