 |
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5/10/13 |
“Be Like A Duck,” And Other Advice From The Moms Of Business Leaders |
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5/7/13 |
When the CEO Burns Out |
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5/1/13 |
Data: The Digital Common Denominator |
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4/24/13 |
FBX Opens The News Feed: Blurring The Line Between Content And Advertising |
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4/17/13 |
Water Cooler Talk: How Can Advertisers and Agencies Maximize the Effectiveness of Mobile Advertising? |
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4/15/13 |
Kicking Third-Party Cookies to the Curb: The Fallout for the Digital Ad Industry |
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4/12/13 |
Four Real-Time Questions About Real-Time Bidding |
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4/9/13 |
POV: Interview with James Green, CEO of Magnetic |
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3/29/13 |
Magnetic Taps Feuer From AppNexus |
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3/21/13 |
The Darker Side of Viewability |
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3/18/13 |
A New Era: Re-Defining Premium Ad Inventory |
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3/6/13 |
Keys To Making The Most Out Of Search Data |
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2/21/13 |
A Look Into RTB’s Quality, Ad Impressions, Data & Future
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2/18/13 |
The Road To Understanding Viewable Ad Impressions |
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2/15/13 |
SEMPO L.A. Panel Explores Facebook Retargeting |
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2/04/13 |
Agency Creatives Assess The 2013 Crop of Super Bowl Commercials |
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1/23/13 |
The Truth About Big Data |
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1/17/13 |
Looking At The Auction Marketplace From Different Perspectives |
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1/9/13 |
What Does The Re-emergence of Display Mean for SEM? |
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12/24/12 |
Advertising Industry Forecast for 2013 |
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12/24/12 |
5 Ways To Push Your Company Past The Startup Phase |
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12/19/12 |
The Most Common Misconception of 2012: Display Looks Like Search |
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12/17/12 |
5 Ways To Push Your Company Past The Startup Phase |
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12/12/12 |
Breaking Down Myths About Big Data With James Green of Magnetic |
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12/10/12 |
The Biggest Disruptions to Hit The Ad Industry in 2012 |
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12/5/12 |
From Tablets to mHealth: Gearing up For CES 2013 |
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11/30/12 |
Marketing Morsels From: Magnetic’s James Green |
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11/28/12 |
Water Cooler Talk: What Ad Agency Execs are Thinking about Digital Marketing Metrics |
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11/26/12 |
2012: The Year of Ad Targeting |
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11/20/12 |
Top-10 Predictions for Real-Time Bidding 2013 |
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11/6/12 |
Magnetic CEO: Saying “No” to Steve Jobs |
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11/1/12 |
Looking Under The Hood of RTB |
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10/29/12 |
Predictions For The Future of Advertising & Media |
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10/24/12 |
See You At The Voting Booth: Political Search And Display Strategies |
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10/18/12 |
What Kids Can Teach Us About Marketing’s Future |
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10/3/12 |
3 Reasons Why Current Attribution Models Are Falling Short (& Possible Solutions) |
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10/1/12 |
Will Search Engines One Day Be Overcome With Display Ads? |
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9/27/12 |
Embracing The Attribution Revolution |
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9/27/12 |
RTB Is Growing Up |
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9/26/12 |
Part 2: A Bird’s Eye View of the Search & Display Lumascapes |
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8/13/12 |
Water Cooler Talk: Mom’s Are the It Demographic, But Misunderstood |
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9/05/12 |
Hunting With Data |
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9/04/12 |
Data Hunting Season: The Most Effective Times Of The Year To Add Data To Your Media Plan |
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8/30/12 |
Google Study Dives Into Multiscreen Madness |
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8/29/12 |
10 Agency CEO’s Told Us What Their Summer Jobs Were When They Were Kids |
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8/29/12 |
A Bird’s Eye View Of The Search & Display Lumascapes |
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8/06/12 |
Targeted Advertising: Gaining Ground For Branding Campaigns |
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7/30/12 |
Mobile and the Disintermediation of Traditional Search |
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7/30/12 |
Retargeting Firm Magnetic Buys Ad Platform Adnamic |
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7/30/12 |
Search Retargeting Firm Magnetic Acquires Platform Technology Adnamic |
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7/26/12 |
Which Ad Attribution Model Should You Use? |
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7/9/12 |
Not All Digital Ads Are Created Equal |
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7/5/12 |
“Search” Beyond the “Engine”: Alternative Search Sites |
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6/18/12 |
Successful Entrepreneurs Don’t Have an Exit Strategy |
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6/13/12 |
The Pros And Cons of Coupling Data and Media |
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6/11/12 |
Premium Content V. Audience Data: Which Is Best For Marketers? |
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6/11/12 |
Beyond Google – Tap Into the Alternative Search Engine Data Opportunity |
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6/8/12 |
Venture Capital Deals |
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6/7/12 |
Magnetic Raises $10MM to Ensure Ads Are Relevant, Wherever Web Users See Them |
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6/7/12 |
Magnetic Gains Added Monies, Considers Mobile Search Retargeting |
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6/7/12 |
500% growth? 10M in new cash? Steve Jobs-trained CEO? Magnetic has it all |
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5/18/12 |
Facebook’s Gettin’ Down On Friday |
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5/14/12 |
Embrace Science and Big Data: The Attribution Revolution |
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5/9/12 |
A Search Retargeting Guide For Search Marketers |
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4/16/12 |
Search Beyond Search Engines Can Yield Valuable Data For Advertisers |
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4/11/12 |
What Does Big Data Mean to You? |
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4/5/12 |
As Google goes semantic, some web analysts are already there |
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4/3/12 |
People On The Move |
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3/30/12 |
New Hires: The Weekly Rundown |
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3/30/12 |
Industry Update |
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3/29/12 |
Industry Moves: Magnetic |
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3/27/12 |
James Green to Speak at Top Industry Events in April |
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3/15/12 |
Magnetic Adds Three New Offices In 2012, Announces Huge 2011 Revenue Growth |
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3/7/12 |
How To Use Search Retargeting Data for Site Retargeting |
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2/21/12 |
All Marketers Are Geniuses: Moving from Ubiquity to Specificity |
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2/17/12 |
Bringing Order to Sequence in Search Retargeting |
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1/27/12 |
Marketing Wisdom for 2012 |
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1/20/12 |
Hold on to Your Customers Through Retargeting |
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1/20/12 |
Display’s The Thing |
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1/18/12 |
Understanding Keywords in Search Retargeting |
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1/17/12 |
5 Tactics for Combining Search and Display |
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