VIDEO – Search Insiders Summit – Panel: “What are the Best Sources of Data and How Can They Be Used?”

Dec 11, 2010 10:45-11:15am, St. Regis Deer Crest, Park City, Utah

Video: http://www.ustream.tv/recorded/11342454

From keywords to demographics to browsing and shopping behavior, there are myriad types of data that can be leveraged to create highly targeted audience segments.
And from publishers to third party data providers to internal CRM and inventory systems, there are myriad sources from which this data can be gathered. In this session, we’ll examine the various types and sources and discuss best practices for using data to better target and optimize search, social, and online media campaigns.

Speakers:
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Josh Shatkin-Margolis
CEO and Founder > Magnetic
Edward Foster
Global Search Director > Omnicom
Daina Middleton
CEO > Performics
Kosta Skoulikaris
Senior Director of Product Management, Digital Advertising Solutions > Experian
David Wiener
Director of Product & Platform Strategy > BlueKai

VIDEO DIGIDAY On Media – Search Re-Targeting 101, How Advertisers Can Use Search Data Outside of the Search Engine

VIDEO : DIGIDAY : On Media – Search Re-Targeting 101: How Advertisers Can Use Search Data Outside of the Search Engine

Dec 09, 2010 10-10:15am, The Crowne Plaza, Times Square, NY, NY

Video : http://www.ustream.tv/recorded/11339039

10:00am: Search Re-Targeting 101: How Advertisers Can Use Search Data Outside of the Search Engine

In this session, Magnetic CEO Josh Shatkin-Margolis will discuss the concept of search re-targeting, a practice that helps marketers target users in various stages of purchase funnel using search terms as key indicators of intent. Similar to re-marketing, search re-targeting helps SEM marketers reach users outside of the search engine – where 92% of a user’s time is spent.

Presenter: Magnetic CEO Josh Shatkin-Margolis

http://www.digidayonmedia.com/Agenda/

VIDEO : DIGIDAY – Panel: “Hitting the Moving Target”

Dec 09, 2010 3-3:45pm, The Crowne Plaza, Times Square, NY, NY

Video : http://www.ustream.tv/recorded/11342454

Hitting The Moving Target: At no time in the past year has targeting technology been so prevalent and at the same time controversial. On Media will look at this promising and problematic capability from the buyer’s point of view.
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