The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.
Presented by Magnetic, the Attribution Revolution will feature a panel discussion comprised of some of the greatest minds in digital ad measurement, providing an opportunity for attendees to engage with the experts.
Moderated by James Green, the panel will feature Bill Kee, Product Manager at Google, Jeff Greenfield, COO & Co-Founder of C3 Metrics, John Bates, Product Manager for Predictive Marketing Solutions at Adobe, and Paul Pellman, CEO of Adometry. The night will begin with pre-panel cocktails, appetizers and free-flowing conversations with industry peers and attribution experts.
“Attribution has recently become a heated issue as brands, agencies and digital companies work to determine which ads have the most impact – and who should receive credit for consumer purchases,” said James Green, CEO of Magnetic. “With more brands shifting their advertising dollars to digital, evaluating the performance of each media channel is becoming increasingly important.”
WHEN: September 19th, 2012
TIME: 6:00 PM – 9:00 PM
WHERE: Tribeca Grand Hotel (2 6th Avenue, NY, NY)
To learn more about the event and request an invitation, visit www.attributionrevolution.com