A new survey from Bizrate Insights reveals that an overwhelming majority – 85% – of consumers have a positive or neutral outlook on retargeted display ads.
The study was based on 5,343 surveys from online shoppers after they completed purchases through online retailers affiliated with Bizrate, a unit of Shopzilla Inc. Among those surveyed, 60% of the respondents say they feel neutral about retargeted ads, and 25% like them.
Among reasons for clicking on retargeted ads, the consumers mainly cited that they liked the product shown or that it served as a convenient way to visit a website of interest.
According to Bizrate Vice President, Hayley Silver, “Display retargeting is an effective way to re-engage with customers who have shown a direct interest in specific products.”
To learn more about the study, click here