Magnetic’s Retail Therapy – October 30, 2014

Retail-Therapy-Image3-1024x439-1

 

1. Target Aims To Attract With Free Shipping

Target plans to challenge their competitors and win over consumers with free shipping this holiday season.

“The free shipping “raises pressure on Target’s rivals to match the offer, increasingly a requirement for shoppers to make purchases online,” observes Paul Ziobro in the Wall Street Journal. “A study by advisory firm Deloitte found that up to 60% of online shoppers abandon their shopping carts due to unexpected costs, including shipping.” View the full article on MarketingLand

 

2. In Our Digital World, The Shopping Never Stops

What are you doing from 10:00pm – 4:00am? New data from Google shows that one third of you are online shopping.

 “Shoppers are also spending more time consulting more sources before making a decision. In 2010, shoppers used an average of five sources of information before purchasing, but that has more than doubled, with shoppers consulting at least 12 sources last year. This means that October through November has become a crucial period for retailers to reach shoppers online, being present with offers, information, how-tos and content.” Learn more from Google

 

3. E-Commerce Shopping At a Record High

With 56% of consumers shopping online, marketers must incorporate digital.

“That 56 percent figure is up from 51.5 percent last year, and also represents a record high for the 13 years that the NRF has been doing this survey. Another record: The NRF says the average shopper will do 44.4 percent of his/her shopping online this holiday season.” View the full article on MarketingLand

 

4. It’s Not Just a Shopping Frenzy…

Magnetic CEO, James Green, offers some tips on how to approach the bidding frenzy this holiday season.

“What tends to happen during a high volume-shopping period like Black Friday and Cyber Monday is, the number of advertisers bidding on audiences increases significantly, which drives up the bid price. As bid prices go up, so does the cost per acquisition, making it much more costly to acquire a customer.”  Real the full article on MediaPost

 

How Small Businesses Can Capitalize on Online Marketing with Retargeting

amex_of_full_color_no_tag_transparent

Magnetic’s CEO, James Green, contributed to the AMEX Open Forum article “How to Build a Bridge Between Your Online and Offline Traffic,” which focused on how marketers can bridge their marketing efforts for Small Business Saturday. James suggested to “be prepared” by identifying what you want to promote, and to begin nurturing your prospects right away. “Timing means everything when it comes to getting in front of your customers,” he said in the piece.

“Aiming locally” is another technique James offered, and suggested using hyper-local advertising techniques, such as geo-fencing. “Research shows a large majority of consumers searching online for information about purchases want ads customized to their local surroundings,” he said in the article.

View the entire article here.

 

Attribution Revolution: The Mobile Series in Boston

Email-Header-Boston

Last week, Magnetic hosted Attribution Revolution: The Mobile Series at Boston’s GEM Kitchen & Lounge. Attribution Revolution is an engaging series of panel events addressing key topics and challenges that currently affect the digital media landscape. Our panel’s discussions centered around mobile challenges and opportunities for marketers, including cross-device targeting, tailoring the user experience for mobile, and the importance of incorporating all devices into your attribution model.

The panel included:

Moderator:
James Green, CEO, Magnetic

Panelists:
Paul Pellmen, Head of Adometry, Google
Dwight Crow, Product Manager for Direct Response Advertising, Facebook
Vivian Chang, General Manager/Vice President of Technology Business, Tapad
Ed Haslam, SVP of Marketing, PlaceIQ

Twitter was alive with activity from the night. Here are some of the posts quoting the panelists:

  • “Cross-device strategy vs. mobile strategy: mobile isn’t a strategy, it’s a tactic…”
  • “79% of people are on a second screen while watching TV…”
  • “It’s no longer a linear path…you have to think about where the user is on their devices…”
  • “With cross-device, mobile drives the same amount of revenue as standard display – the conversion is just happening elsewhere…”
  • “Using last event attribution is no longer accurate…”

See the full panel video and pictures below:

AR Mobile Boston 1

AR Mobile Boston 2

 

 

 

The Holiday Rush: Ins and Outs of Technology Search Trends

Header

The holiday season is a mad dash for retailers to attract consumers. Magnetic’s search data, collected across shopping comparison, product review and e-commerce sites, showed spikes in technology search tendencies.

According to the Consumer Electronics Association (CEA), the 2014 holiday season will see the highest levels of consumer spending on electronics, increasing spending by 2.5% since last year.

Click on Magnetic’s infographic below for more insights!

Thumb

 

Magnetic and Tapad Partnership Allows Brands to Reach Users Across Screens

tapad and magnetic
Magnetic has partnered with Tapad to power search retargeting across devices. With Tapad’s Device Graph Access™, Magnetic’s online search data and media platform will enable marketers to reach consumers based on unified, cross-screen behaviors and to reach the same user with relevant advertising, regardless of their physical location or device.

How mobile retargeting works:

Mobile-Path

Magnetic is the only search retargeting company to partner with Tapad and will now be the first to support cross-device retargeting using search intent. “Mobile adds an entirely new dimension to the customer journey, which has already become a vital part of the media mix,” said James Green, CEO of Magnetic. “Our partnership with Tapad allows Magnetic to reach the right audience everywhere based on search intent, regardless of their device.”

Click here to view the full press release.

 

Magnetic’s Retail Therapy – October 9, 2014

Retail-Therapy-Image3-1024x439-1

 

1. The Christmas Creep

Think it’s too soon to start advertising for Christmas? The numbers prove otherwise.

“Two-thirds of people surveyed in a Bain & Company poll last week reported few, if any, negative feelings about it. One-third even said that the ads put them in a good mood. This receptiveness jibes with the National Retail Federation’s consistent finding that almost half of Americans start shopping for the holidays before Halloween.” View the full article on Yahoo Finance

 

2. Tis The Season Of Intent

Magnetic is giving marketers quick tips for the year’s biggest shopping season.

“Tightly tethered retargeting strategies allow advertisers to expand beyond a finite audience, a common barrier for site retargeting. Use intent across the funnel to turn attraction into action.”  Download the Magnetic Holiday Marketing Guide

 

3. This Holiday Season, Take Advantage Of Mobile

Mobile devices have become an integral part of a consumer’s path to purchase.

“Fully 60% of mobile device users said they were likely to respond to retail-related mobile ads that contained information about discounts and sales, the most popular response by a long shot. Product reviews (36%) and product information (35%) rounded out the top three.” Learn more on eMarketer

 

4. Holiday Spending Expected To Rise 4%

 This Holiday season, it is predicted that retail spending will increase by 4-4.5%, bringing total spend to $986 billion.

“The consultancy also reports that 84% of consumers are using digital tools, either before or during their shopping excursions. And because those shoppers make purchases at a 40% higher rate than those who don’t, Deloitte is encouraging stores to flex their digital marketing muscle as much as possible.” Read the full article from MediaPost

Attribution Revolution: The Mobile Series in NYC

AR Email Header

This past Tuesday, Magnetic kicked off Attribution Revolution: The Mobile Series at New York City’s Dream Downtown. Our panel discussed the mobile changes currently facing advertisers, best practices, and how the industry can help to solve for cross-device attribution. Discussions centered around mobile challenges and opportunities for marketers, including cross-device targeting, tailoring the user experience for mobile, and the importance of incorporating all devices into your attribution model.

The panel included:

Moderator:
James Green, CEO, Magnetic

Panelists:
Duncan McCall, CEO, PlaceIQ
Dwight Crow, Product Manager for Direct Response Advertising, Facebook
Nick Jordan, SVP of Product, Tapad
Paul Pellman, Head of Adometry, Google

Some of our favorite panelist quotes of the evening circulated around the importance of understanding user behavior on all screens and devices:

  • “If you don’t have a cross-device strategy, you don’t have a mobile strategy.” - Nick Jordan
  • “Mobile adds another dimension to attribution.” - James Green
  • “Unless you are giving us cross-device, you are not getting the results you want.” – Dwight Crow
  • “Creative must feel comfortable on the device. Don’t focus on screen size, focus on tailoring user experience.” – Nick Jordan

See the full panel video and pictures below:


 

 

James Green Moderating Panel at J.D. Power 2014 Automotive Marketing Roundtable

Header
Magnetic will be at the J.D. Power 2014 Automotive Marketing Roundtable on Oct. 14 – 16. Our CEO, James Green, will moderate a panel called: “Looking Under the Hood: Exploring Ad Viewability and Issues Related to Bots and Suspicious Traffic.” This interactive discussion will educate auto brands on the true meaning of viewability, and share insights on how to combat ad fraud and block the bots.

Regardless of whether you’re an advertiser or publisher buying inventory direct or via an exchange, it’s in your best interest to ensure your ads are actually viewed. Watch the below video to learn more about viewability in display advertising.

Viewability originated as a simple matter of determining whether or not an ad was seen on the screen. It has now morphed into a complex matter involving real-time and programmatic buying, with a need for standardized viewing metrics. The brunt of the issue comes from sites (also referred to as “bad actors”) that claim to have what appears to be significant traffic, and offer those impressions on exchanges. These sites don’t provide audiences with content and/or useful information, and instead are hyper-focused on generating traffic (commonly referred to as “suspicious”) and fraudulent clicks.

 

2014 Summer Search Auto Trends

The automotive industry never sleeps in the world of online search. Magnetic’s search data from summer 2014 revealed the top auto industry searches across car manufacturers and auto-related search categories.

Email header

Advertisers within the automotive vertical have the opportunity to turn prospects into car intenders through the power of search intent and data-driven display advertising.

Click on our infographic below for more insights!

Thumb

 

 

 

2014 Holiday Season: Rules of Attraction

Rules of Attraction thumbBefore retailers can convert customers, they must first attract them. This is becoming a lost art, but search retargeting can provide the data and customer strategy to restore it – just in time for the holiday sales season of 2014.

Rules of Attraction thumb

As the leader in search retargeting, Magnetic enables marketers to attract new prospects and retain current customers by combining the power of intent data with digital advertising. Download your copy of Rules of Attraction today!