Magnetic Blog

As the Internet continues to democratize media, the line between reporting and advertising (or paid-for content)becomes increasingly blurred. Making the gray area even grayer, Facebook recently announced that it will begin placing ads purchased through its ad exchange, Facebook Exchange … Continue reading →

With the latest announcement that Firefox is blocking the use of third-party cookies by default, marketers, ad technology companies and ad agencies have been forced to consider alternative strategies for reaching consumers with targeted advertising. Safari was the first to move … Continue reading →

With the rise of the Facebook Exchange, and predictions of a 59% growth in RTB spend by 2016, real-time bidding continues to prove itself an important force in the advertising world. As inventory sources, audience data and creative opportunities expand, here are … Continue reading →

Facebook’s pending release of Exchange-delivered ads to its News Feed has certainly caught the attention of marketers. While the new biddable media offering is currently in testing mode, the product will certainly have a positive ripple-effect throughout the real-time bidding … Continue reading →

According to Magnetic CEO James Green, there are two sides to the issue of viewability that plagues marketers today. One side is the problem of viewability, which is relatively manageable, and the other is fraudulent activity, which is becoming an … Continue reading →

Magnetic CEO James Green to Lead Digital Discussions This Spring Topics Cover Attribution, Search Retargeting, the Facebook Exchange and Big Data Search retargeting leader Magnetic announced today that James Green, the company’s CEO will be moderating panels at several upcoming … Continue reading →

An interesting survey was recently released by research firm Gartner citing that digital advertising ranked as one of the top digital marketing tactics for success. Other findings within the report included that, on average, 28% of marketers have shifted some … Continue reading →

Out of the 5.3 trillion ad impressions served in the U.S., 3 in 10 are never actually shown in-view. This statistic, among others, is delivered in ComScore’s Digital Future In Focus report for 2013. The report examines the role that current events, … Continue reading →

Some call it real-time bidding (RTB) 2.0, and others simply believe that RTB has not yet reached a level of maturity satisfying for brands and agencies. In a recent panel at OMMA RTB in New York City, debates broke out over issues … Continue reading →

Magnetic is bringing its Attribution Revolution Roadshow from the West Coast to Chicago! Join experts from Google, Adobe, C3 Metrics, and Adometry for cocktails, hors d’oeuvres, and a panel discussion about the important questions surrounding media measurement in today’s digital age. Events … Continue reading →

According to a recent comScore study of a dozen major brands, including Allstate, Ford and Kellogg’s, 31 percent of online ads go unseen by consumers. Recently, I moderated a panel of experts in the field, and they all said they’d seen typical rates of … Continue reading →

Check out our CEO James Green and Tim Taylor from our LA office at Wednesday’s SEMPO LA Event: The Power of Retargeting!  

Leading media agency, ZenithOptimedia, has released a new report that predicts a shift of advertising dollars from traditional television ads to online video as a result of expanding media technologies. According to Zenith, retail, financial services, telecommunications and automotive are the … Continue reading →

Join Magnetic CEO James Green and other industry experts at the SEMPO LA Event: The Power of Retargeting for a lively panel discussion about the continuously increasing importance of retargeting for marketers today! Attendees will network with the top search marketers … Continue reading →

A Notre Dame fan recently visited ndnation.com to read up on the hard loss of the national title. Upon his visit, he was welcomed by banner ads displaying “Congrats Alabama State Champs.” Upon clicking through the adchoices icon, it became clear that Google was … Continue reading →

LOS ANGELES, February 04, 2013, A SHOOT Staff Report — As in years past, SHOOT sought feedback from creatives such as Day whose agencies did not have any commercials on the Super Bowl so as to get an unvarnished, apolitical assessment of the advertising. We … Continue reading →

Check out Magnetic’s CEO, James Green, on the OMMA RTB panel: Getting to RTB 2.0: Solving For Quality, Viewability and Cost of Sale

This past week Magnetic brought the Attribution Revolution Roadshow to the West Coast, making stops in Los Angeles and San Francisco. Attendees closed out the day with cocktails, hors d’oeuvres and a lively panel discussion with some of the greatest … Continue reading →

In today’s increasingly data-driven world, it’s interesting that there remain a number of misconceptions and hesitations surrounding big data. The most significant misconception is that many marketers refer to big data as a thing when it is simply a trend. … Continue reading →

The ‘90s – the good old days, when the Internet was new, IPOs were easy, and $50 CPMs were normal. Unfortunately, from the height of the ‘90s we saw display CPMs crater in the post bubble pop that followed. Many … Continue reading →

Article Originally Published on Marketing Land   It’s been an explosive year for the ad industry, particularly in the online sector. From ad targeting’s important role in the presidential election, to Facebook’s recent IPO, online advertising is continuing to grow … Continue reading →

The most common misconception over the past year has been the commonly heard statement,display looks like search. While we have all heard this a number of times (albeit it might be partially true) it’s largely based on one main factor: … Continue reading →

Any entrepreneur who has launched a company will tell you that running a startup is stressful, time-consuming and full of high risk. Before a company is truly able to transition into the growth stage of its business, it must pass … Continue reading →

A recent Q&A with Yahoo Ad Blog on Big Data: Yahoo Ad Blog: What’s the biggest misconception that marketers have about Big Data? James Green: Marketers tend to see Big Data as a thing, or a subject to be studied. Big … Continue reading →

As a serial attendee of CES, I eagerly look forward to the event each year because it truly is one of the most influential and informative trade shows. Obviously, the products showcased represent the latest in consumer electronics — but … Continue reading →

What’s the first metric you check when you start work for the day?   I really don’t have a routine to check metrics on a daily basis, but the metrics I look at most often are: sales for the day, week, … Continue reading →

It seems as though the earth under an agency’s feet is always changing, and as a result, agencies are constantly evolving and re-inventing themselves. Margins are eroding and agencies are being asked to deliver more and more for less and … Continue reading →

While 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that will have an impact on advertising in the New Year. Ad targeting has played a tremendous role … Continue reading →

As autumn comes to an end and we prepare for 2013, it’s a good time to evaluate the real-time bidding (RTB) industry, and make predictions for the year to come. Programmatic buying is undergoing a massive expansion and as the … Continue reading →

Here are some events from my children’s lives that illustrate the future of marketing: We moved into a new place and chose not to sign up for cable. Neither my 12-year-old daughter nor my 9-year-old son seems to care. Instead, we have a … Continue reading →

Attribution has recently become a heated issue as brands, agencies and digital companies work to determine which ads have the most impact – and who should receive credit for consumer purchases. With more brands shifting their advertising dollars to digital, … Continue reading →

Last month, Google’s famously streamlined white homepage was plastered with something different: an animated banner ad. Since Google has been credited as an ad-free (or, at least, display-ad-free) search engine, the animated banner ad for the Nexus 7 Android tablet came as a … Continue reading →

As with buying stocks, timing is everything when it comes to leveraging data to reach your target audience. Today, brands have the opportunity to capitalize on the abundance of inventory and data available to plan their marketing initiatives. When combined … Continue reading →

  The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels. Presented by Magnetic, the Attribution Revolution will feature a panel discussion comprised of some of the greatest minds in digital ad measurement, providing … Continue reading →

To date, branding has often been associated with billboards, magazine spreads and million-dollar TV spots. In online advertising, this translates to large media buys with premium publishers, including spots such as site sponsorships and homepage takeovers. However, where do data … Continue reading →

A Q&A with Mark Weiss, Magnetic’s VP of Engineering What are you most excited about by acquiring Adnamic? The acquisition of Adnamic signals tremendous growth for Magnetic; however, for me, an equally exciting part of this partnership focuses on the … Continue reading →

A new survey from Bizrate Insights reveals that an overwhelming majority – 85% – of consumers have a positive or neutral outlook on retargeted display ads. The study was based on 5,343 surveys from online shoppers after they completed purchases … Continue reading →

Not all companies should be focusing on their exit strategy — according to Magnetic’s (the leader in search retargeting) CEO, James Green. In the article “Successful Entrepreneurs Don’t Have An Exit Strategy” published on Forbes.com, Green shares 5 key points on … Continue reading →

Online advertising is growing – and shows little sign of slowing down. According to the Interactive Advertising Bureau PricewaterhouseCoopers, Internet ad revenue hit $8.4 billion for the first quarter of the year – a new record (for the reporting period) … Continue reading →

At Internet Retailer last week, Jeff Campbell (Resolution Media) and Mike  Ryan (Lowes) presented a case study on Search Retargeting. Check out the presentation below for best practices, optimization methods, and more: Search Retargeting: Expanding Paid Search View more PowerPoint … Continue reading →

 Search Engine Watch recently published an article highlighting Magnetic’s new study, “Searching Beyond Search: Life Beyond the Googleplex.” Here’s a snapshot of the article, which takes the readers beyond search retargeting and focuses in on the search data, where it … Continue reading →

Recently, the topic of attribution has been taking some heat, as agencies and clients try to determine the best way to assign value to various advertising channels. While some are more willing to accept different models than others, all marketers … Continue reading →

James Green, CEO of search retargeting leader Magnetic, will be speaking at SES Toronto on Tuesday, June 12th at 3:00pm. SES Toronto will be packed with sessions covering topics such as PPC management, keyword research, search retargeting, keyword level targeting … Continue reading →

Last week, Magnetic’s CEO James Green took the stage as a panelist for MediaPost’s Search Insider Summit. The panel, titled  Search + Data: Accelerating the intersection of Keywords and Audiences,  discussed the coupling of search + data for media targeting, and bringing … Continue reading →

The numbers are in, and they look good.  Internet Ad spending grew 22% in 2011 to $31.7 billion, according to the latest data from IAB.  In Q4, online ad spending hit nearly $9 billion, up an incredible 14.7% from Q3. … Continue reading →

Last night, at the 2012 AdAge Digital Conference in NYC, attendees closed out the day at a special cocktail hour sponsored by Magnetic. So, what made the night so special? Well, lets just say it was more than the delicious … Continue reading →

In a recent article on Search Engine Land, Magnetic’s Director of Product Management, Aaron Doades, discusses the opportunity available to search marketers in the search retargeting space. The article, titled “A Search Retargeting Guide for Search Marketers,” provides four guidelines … Continue reading →

When most people think, “search,” they automatically think Google. Well, think again. New data reveals that Google and its fellow search engines are not the only search game in town. We recently hosted a webinar with comScore focused on search data, which … Continue reading →

Recent research from Group M shows that global Internet ad spending rose to $84.8 billion in 2011 – a 16% increase from 2010. This year, the media agency predicts this number will rise an additional 16 percent to 98.2 billion. … Continue reading →

I recently participated on a panel at Brand Innovators E-commerce. The title of the panel was “Big Data Meets E-commerce,” moderated by Mike Peralta, COO at MediaMath, and it included panelists from Kraft, Dell and New York Life Insurance. The … Continue reading →

In a recent webinar, Magnetic and comScore presented new data on search activity to provide marketers with a better understanding of search data and the true power of intent. Download the full presentation to learn how search data from beyond … Continue reading →

Magnetic’s CEO James Green talked with Allvoices at ad:tech about search retargeting and his predictions for tech advertising in 2012.

A recent story surfaced on Gizmodo called “The Case Against Google.” It sheds light on the search giant’s dark side. Here’s a brief except: At some point in the recent past, the Mountain View brass realized that owning the Web … Continue reading →

*Orginally published in MarketingLand, March 2012* If I were a Facebook advertiser, I’d probably still be holding meetings and sending emails about how to strategize around Facebook’s marketing conference late last month. Rightfully so. There’s a lot to digest. What’s interesting here … Continue reading →

Magnetic’s CEO, James Green, is scheduled to speak at key industry events in April, Marketwire announced today. According to Marketwire, Green will “address key issues and opportunities facing digital marketers and share best practices for search retargeting with audiences.” Upcoming … Continue reading →

Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the intersection of search and display. At that intersection is site … Continue reading →

Magnetic’s CEO, James Green will be speaking at two conferences in San Francisco during the week of April 2-6, 2012. While Magnetic continues to focus on search retargeting, James will be sharing his perspective on various topics ranging from Google’s … Continue reading →

**Originally published on Marketing Land** There’s nothing like a white-hot economy, or a white-hot sector, to create marketing geniuses. Notice that there are a lot of well-known social media geniuses these days. The financial service sector seems to have a … Continue reading →

Recent research from GroupM Search suggests that retail brands should develop marketing strategies to reach buyers through generic search terms. The 13 month study provided an in-depth look at the relationship between consumer search behavior and in-store purchases. Top retailers … Continue reading →

This year’s Super Bowl commercials were a driving force behind top internet searches -this is easily discovered by a simple peek at Google Trends (see below). In many cases, searchers were seeking the ads – in other cases, they were … Continue reading →

Digiday and Vizu Report: Online Brand Advertising 2012 Outlook Consumers are migrating online at a rapid pace, and this year brand marketers are predicted to follow their lead. While online marketing budgets have traditionally been devoted to direct response advertising, … Continue reading →

James Green, CEO at Magnetic and contributing MarketingLand columnist, talks about why display advertising is on track to be the hottest area of internet marketing in his latest article — Display’s the Thing. One source comes from Forrester, which anticipates … Continue reading →

There was an artsy little Robert DeNiro film that made a quick showing a couple years ago called What Just Happened. DeNiro plays a Hollywood independent film producer who’s trying to get a film made with an aging box office action hero (Bruce Willis). … Continue reading →

Its one thing to know what search retargeting is, but it’s another to understand how to make search retargeting work. At the heart of search retargeting are keywords (AKA – search data). In a new article on Search Engine Land, … Continue reading →

While TV remains the king of ad spending, Interactive Marketing is predicted to overtake its throne by 2016. According to Forrester, investments in digital (this includes search marketing, display advertising, email marketing, mobile marketing, and social media) will climb to $77 … Continue reading →

At this year’s Search Insider Summit, Magnetic CEO James Green discussed with fellow panelists how to apply the performance of search to display advertising. Check out the panel video, where industry leaders converse about the developing role that data plays … Continue reading →

In the latest installment of “All Marketers Are Geniuses,” Magnetic CEO James Green sits down with NetPlus CEO Robin Neifield to discuss the latest trends taking place in search marketing. Robin shared with Magnetic her take on how the search … Continue reading →

NetPlus CEO Robin Neifield recently shared with me her take on how marketers are keeping up with the evolution of the search marketing channel and the latest “searcher” trends. Here’s the transcript from our Q&A: JG: What shifts in digital … Continue reading →

As the future of digital advertising continues to develop, Magnetic today released a report titled “The Future is Now,” a market analysis that explores the changes taking place in the digital industry by specifically looking at the growth of display advertising … Continue reading →

In the most recent installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, sits down with the VP of Media Technology and Analytics at Fuor Digital, Josh Dreller, to further analyze and understand the current trends that taking … Continue reading →

If you haven’t seen one, the LUMAscape is a PowerPoint slide gone into hyperspeed and designed to illustrate the complex landscape of digital marketing. Mastered by Terence Kawajafrom the LUMA Partners, the LUMAscapes have been designed for different areas of digital marketing … Continue reading →

Search retargeting leader Magnetic has released insights across retail clients. The campaign examples, which included a major department store, an established online retailer, and a large gift retailer, highlighted performance metrics that far exceeded campaign goals for each advertiser. With the most crucial … Continue reading →

As the eighth annual Advertising Week comes to a close, a few themes remain clear: despite the recent economic downturn, advertising dollars are flowing, media innovation is expanding, and new marketing techniques are governing the future of the industry. In a … Continue reading →

Happy Birthday, Google! The search engine celebrated its 13th birthday last week, marking a year of growth spurts and growing pains. Search Engine Watch rounds up the top 12 Google stories from the past year, including the launch of Google … Continue reading →

At OMMA Global NYC, Magnetic joined the panel, Is the Future of Search about Personalization?. The discussion was centered around how search is evolving — this includes areas of search retargeting, social search, new algorithms and behavioral data. While the panel of … Continue reading →

Magnetic, the leader in search retargeting, sponsored iMedia’s September Brand Summit, ”Digital Marketing at Scale: Going Big in 2012.” The Summit shared with marketer’s the key to achieving brand performance through digital advertising. The cocktail hour was hosted by Magnetic and … Continue reading →

Collective’s latest newsletter, AMP Audience Insights features Magnetic in their Sepemtber edition, showing the importance of following up with intent consumers through site and search retargeting. To successfully carry a user though the purchase funnel, it is key to follow up … Continue reading →

In the latest installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, attempts to further understand the challenges and changes that are currently taking place in the digital marketing industry. In his most recent segment, titled “All … Continue reading →

  Adexchanger highlighted the concept of search retargeting in a weekly comic strip:

This week, Kantar Media released a study showing that global advertising industry has rebounded more quickly than expected, with a 3.2% rise in total advertising expenditures in the first six months of 2011. According to emarketer, online advertising will prove … Continue reading →

Q4 2011 represents one of the largest business opportunities for brands. Last year, the holiday shopping season set an all-time record, reaching a total of $32.6B for e-commerce spending. According to comScore chairman Gian Fulgoni, the 2010 season will be recognized … Continue reading →

The key to success in today’s market lies in taking a two-pronged approach to media strategy – following up with a user after they visit a site and following up with a user after they have searched for your product … Continue reading →

On Wednesday, August 10, Mark Weiss, Sr. Director of Engineering at Magnetic participated in a webinar hosted by 10gen. In the webinar, Mark examined how Magnetic uses MongoDB for their online advertising platform. Mark discussed how the company has simplified its architecture … Continue reading →

Download the complete comScore + Magnetic presentation >> On Thursday, August 11th, Josh Shatkin-Margolis, CEO at Magnetic joined comScore’s Eli Goodman in a live webinar focused on search retargeting. Search Evangelist Eli Goodman kicked off the webinar with a look … Continue reading →

In June 2011, US internet users ran over 27 billion searches; however, only 4% of a user’s time is actually spent in the search engine, while 96% of their time is spent on content, commerce and communication sites. The question … Continue reading →

At OMMA Behavioral, Josh Shatkin-Margolis, CEO at Magnetic, kicked off the “Search and the New Retargeting” panel by defining search retargeting as the concept for targeting display ads based on user search history. The panel, which included senior agency executives, … Continue reading →

In a new series from Magnetic CEO, Josh Shatkin-Margolis, titled “All Marketers Are Geniuses,” Josh gets close up with marketers to understand their challenges, goals, and personal perspective on the digital media landscape. The first installment of the new interview … Continue reading →

SMX Advanced London- Remarketing For Fun And Profit SMX Advanced is the only search marketing conference designed exclusively for experienced internet marketers. Advanced Paid Search Track Remarketing For Fun And Profit – Some call it remarketing; others call it retargeting, … Continue reading →

Last week at MediaPost’s Search Insider Summit there was a lot of talk about cookies, retargeting and audience buying. CEO at Magnetic, Josh Shatkin-Margolis took the conversation a step further, urging marketers to think about the future of search and … Continue reading →

Fast and Furious: Retargeting Moves Full Steam Ahead – Josh Shatkin-Margolis, Magnetic – 8:00am to 6:00pm, Captiva Island, FL MediaPost’s Search Insider Summit Reinventing Marketing: How might marketing generally and search specifically be reinvented in the coming decade?

9:00am to 5:00pm, Park Central Hotel NYC DigiDay Target DigiDay Target brings together the leading agency, brands, content and technology companies to examine and explore the innovations and the future of audience targeting, networks, exchanges, data management and aggregation for … Continue reading →

*This article was originally printed in Media In Canada (4/27) Olive Media has partnered with New York-based Magnetic to add a search retargeting service to its offering of digital advertising tools. Search retargeting, essentially, uses existing search data created by … Continue reading →

In my last entry I discussed the two parallel missions of a great engineering team: Supporting systems to keep them running Continuously improving the value of our products One of the most important skills the team needs to succeed in … Continue reading →

  During Ad:Tech San Francisco Josh Shatkin-Margolis, CEO of Magnetic, joined Ad Web 3.0’s panel: MONETIZATION DISCUSSION II: DISRUPTIVE/ENABLING TECHNOLOGIES, SOLUTIONS, BUSINESS MODELS AND ROI. Josh was in good company alongside executives from companies like MediaMath, Adbrite, Vizu, MediaMind and … Continue reading →

9:00am to 5:00pm, San Francisco, CA AdWeb 3.0 3:00PM – 4:15PM: MONETIZATION DISCUSSION II: DISRUPTIVE/ENABLING TECHNOLOGIES, SOLUTIONS, BUSINESS MODELS AND ROI This panel focuses on the ways and means that ad networks, data services, technologies and solutions provide buyers and … Continue reading →

  *This article originally appeared on Wilson Sonsini Goodrich & Rosati’s Entrepreneurs College Online website in March 2011 and is used with permission from the firm Timing may be important, but it isn’t everything. Just take a look at Magnetic … Continue reading →

Search Retargeting & Magnetic: FAQ Here are some questions I often receive about Magnetic. Please keep sending your comments and questions. What is Magnetic? Magnetic operates a marketplace for advertisers and publishers to apply search data to all online advertising. … Continue reading →

It isn’t hard to explain at a high level what Magnetic does. In the simplest formulation, we use search data to target online advertising across the Internet. That is the mission of our business. To succeed in our mission we … Continue reading →

Magnetic(TM) (formerly Domdex) does search re-targeting. Search re-targeting is when we show advertisements to users after they search for particular terms. For example, a user searches for “cell phone” and then goes to another site where we show a cell … Continue reading →

In 2008, Stephen Baker published a great book called “The Numerati.” The book is a fascinating look at how data is being used in various industries, including healthcare and politics, and opens with an interview with Dave Morgan, the founder … Continue reading →

Feb 01, 2011 from 8:30am to 6:00pm, The Paley Center for Media – 25 W 52nd St, New York, NY 1001 OnMedia NYC 2011 Where Silicon Valley Meets Madison Avenue Jan 31st – Feb 2nd, 2011 The Paley Center for … Continue reading →

Dec 11, 2010 10:45-11:15am, St. Regis Deer Crest, Park City, Utah Video: http://www.ustream.tv/recorded/11342454 From keywords to demographics to browsing and shopping behavior, there are myriad types of data that can be leveraged to create highly targeted audience segments. And from publishers … Continue reading →

VIDEO : DIGIDAY : On Media – Search Re-Targeting 101: How Advertisers Can Use Search Data Outside of the Search Engine Dec 09, 2010 10-10:15am, The Crowne Plaza, Times Square, NY, NY Video : http://www.ustream.tv/recorded/11339039 10:00am: Search Re-Targeting 101: How … Continue reading →

Dec 09, 2010 3-3:45pm, The Crowne Plaza, Times Square, NY, NY Video : http://www.ustream.tv/recorded/11342454 Hitting The Moving Target: At no time in the past year has targeting technology been so prevalent and at the same time controversial. On Media will … Continue reading →

Nov 30, 2010 10:15-11am, Toronto, The Design Exchange, Patty Watt Room Looking to take your digital marketing strategy to the next level? Want to get more out of your digital marketing dollars? It’s time to coordinate your search and display … Continue reading →

Oct 06, 2010 9-10:15am, Jacob K. Javits Convention Center, New York, NY Search Meet Display; Display Meet Search Search and display ads are two entirely different creatures. Yet web surfers see them both…and they’re getting more connected. Turns out that … Continue reading →

Jul 21, 2010 3:45-4:30pm, Hilton San Francisco Uniqon Square Video of event Re-targeting continues to be the tried and true workhorse of behavioral targeting. Tagging and retrieving someone who has already shown an interest in your business is about as … Continue reading →

Jul 26, 2010 4:30-5pm, Marriott Marquis, NYC Display doesn’t have to be (too) confusing or inaccessible. It can be actionable, perfect for the needs of those in online customer acquisition. Until now, marketers have only been able to target users … Continue reading →