James Green, CEO of search retargeting leader Magnetic, will be speaking at SES Toronto on Tuesday, June 12th at 3:00pm.
SES Toronto will be packed with sessions covering topics such as PPC management, keyword research, search retargeting, keyword level targeting for display, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.
For an overview of what James will be speaking about, please see below:
Crossing the Digital Divide: The Leap from Search to Display
Many advertisers who embrace the highly measurable, highly efficient world of search engine marketing remain on the sidelines in display. Historically, display advertising has lacked the targeted pricing, placement, and ROI of search. The advent of new display optimization technologies and next-generation ad exchanges, however, is offering a radically fresh take on an outdated media model. In this session you will hear:
- An Introduction to DSPs and ad exchanges.
- An overview of the new display optimization technologies.
- Sage advice for experienced search advertisers who want to make a first foray into exchange-traded display.
Interested in attending the event? Visit http://sesconference.com/toronto/index.php for more information. Hope to see you there!