At OMMA Global NYC, Magnetic joined the panel, Is the Future of Search about Personalization?. The discussion was centered around how search is evolving — this includes areas of search retargeting, social search, new algorithms and behavioral data. While the panel of experts generally agreed that search represents the highest form of intent, there was disagreement about where search is headed.
Josh Shatkin-Margolis, founder of Magnetic, the leader in search retargeting, lead the discussion insisting that search is an important channel, but the real future of media lies how search data will be used across display channels. Josh went on to explain that through search retargeting, there’s a real opportunity to leverage the power of search beyond the search engine and apply it to display channels, where a majority of users spend their time.
Other experts engaged in the debate including moderator Jason Lehmbeck of DataPop and panelists Viji Davis of Resolution Media, Julie MacGill from Google and Adam Whippy of 360i.
For more information about the relationship between search and display channels, read Search Engine Land’s story on “Why Display is Changing the Value of Search.”