Magnetic Blog

With the latest announcement that Firefox is blocking the use of third-party cookies by default, marketers, ad technology companies and ad agencies have been forced to consider alternative strategies for reaching consumers with targeted advertising. Safari was the first to move … Continue reading →

With the rise of the Facebook Exchange, and predictions of a 59% growth in RTB spend by 2016, real-time bidding continues to prove itself an important force in the advertising world. As inventory sources, audience data and creative opportunities expand, here are … Continue reading →

Tell us about Magnetic and its inception. What differentiates it from other search retargeting companies? Billions of searches are happening around the Web each month, creating valuable audience data for brands and marketers alike. Magnetic provides brands with the opportunity … Continue reading →

This past week, search retargeting leader Magnetic brought the Attribution Revolution Roadshow to Chicago. Attendees closed out the day with cocktails, hors d’oeuvres, and a lively panel discussion with some of the greatest minds in digital ad measurement. The panel, which included industry experts … Continue reading →

According to Magnetic CEO James Green, there are two sides to the issue of viewability that plagues marketers today. One side is the problem of viewability, which is relatively manageable, and the other is fraudulent activity, which is becoming an … Continue reading →

According to a recent comScore study of a dozen major brands, including Allstate, Ford and Kellogg’s, 31 percent of online ads go unseen by consumers. Recently, I moderated a panel of experts in the field, and they all said they’d seen typical rates of … Continue reading →

Check out our CEO James Green and Tim Taylor from our LA office at Wednesday’s SEMPO LA Event: The Power of Retargeting!  

Join Magnetic CEO James Green and other industry experts at the SEMPO LA Event: The Power of Retargeting for a lively panel discussion about the continuously increasing importance of retargeting for marketers today! Attendees will network with the top search marketers … Continue reading →

A Notre Dame fan recently visited ndnation.com to read up on the hard loss of the national title. Upon his visit, he was welcomed by banner ads displaying “Congrats Alabama State Champs.” Upon clicking through the adchoices icon, it became clear that Google was … Continue reading →

Check out Magnetic’s CEO, James Green, on the OMMA RTB panel: Getting to RTB 2.0: Solving For Quality, Viewability and Cost of Sale

Check out the recent promo I danced in for the new Logo TV show “Eden’s World” (premiering April 16th)        

Wattage The first thing we need to do is to have some basic technical knowledge drummed into our heads. We are going to use two different units in this discussion. Wattage (power output) and db (decibels). Wattage is the measurement used … Continue reading →

*Orginally published in MarketingLand, March 2012* If I were a Facebook advertiser, I’d probably still be holding meetings and sending emails about how to strategize around Facebook’s marketing conference late last month. Rightfully so. There’s a lot to digest. What’s interesting here … Continue reading →

Some of my favorite tips for national parks: 1. When visiting Yosemite National Park in California, be sure to venture outside of Yosemite Valley. There are fantastic hikes in the southern part through giant sequoias and glacier rocks.     … Continue reading →

The “Raspberry Pi” is a $35 computer that has been developed over the last few years to be sold into education, and the developing world. The Raspberry Pi is by no means a cut down or stripped computing platform. For … Continue reading →

Parked in front of a cafe in Branford, CT   At Montauk Lighthouse   Two European Naked Bikes Separated by 30 Years   Campsite at the 2011 BMW OMA Rally   Fuel stop for the BMW Manhattan 2011 Oktoberfest ride

Late last night I pulled out my Tele from its case and started to practicse some scales. It occurred to me that the guitar I was holding has not changed in over 60 years. In fact I couldn’t think of … Continue reading →

What is π? By definition, π is the ratio of the circumference of a circle to its diameter. π is always the same number, no matter which circle you use to compute it.   What is π Day? Pi Day … Continue reading →

After upgrading to Lion (MacOS X 10.7.3) I encountered a few problems getting Octopress running. The problems I had encountered are due to Lion switching to LLVM-GCC from the default GCC 4.2 compiler in the previous versions of MacOS X. … Continue reading →

Hiking through the Mojave Desert at Joshua Tree National Park in California  

Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the intersection of search and display. At that intersection is site … Continue reading →

Me and the Julester hosting our HGTV episode a few years ago. The apartment has made quite a few changes since then  

With one of the coldest winters behind us, and a spring that has not quite ‘sprung’, my fellow New Yorkers are ready for some serious summer sun. From anchor notecards to wavy wallpaper, there are a multitude of ways to … Continue reading →

Portland, Oregon based Pigeon Toe Ceramics is taking Scandinavian design to a new level with some visually stunning ceramic peices. The final product is one-of-a-kind inspiration for a modern home. Kerr Mason Jar, $30. (includes votive)

**Originally published on Marketing Land** There’s nothing like a white-hot economy, or a white-hot sector, to create marketing geniuses. Notice that there are a lot of well-known social media geniuses these days. The financial service sector seems to have a … Continue reading →

Recent research from GroupM Search suggests that retail brands should develop marketing strategies to reach buyers through generic search terms. The 13 month study provided an in-depth look at the relationship between consumer search behavior and in-store purchases. Top retailers … Continue reading →

12 hour hike to Grinnell Glacier at Glacier National Park in Montana      

This year’s Super Bowl commercials were a driving force behind top internet searches -this is easily discovered by a simple peek at Google Trends (see below). In many cases, searchers were seeking the ads – in other cases, they were … Continue reading →

Digiday and Vizu Report: Online Brand Advertising 2012 Outlook Consumers are migrating online at a rapid pace, and this year brand marketers are predicted to follow their lead. While online marketing budgets have traditionally been devoted to direct response advertising, … Continue reading →

Just picked up from Max-BMW in CT with a stop at my parents house in CT   GSA at its new home in Brooklyn, alongside its R1200R Sibling   2011 R1200 GS Triple Black / 2007 R1200R Black / 2012 R1200GSA White … Continue reading →

  Well, this is embarrassing. We were supposed to sail away to Bermuda right after a big party at Pier 66 on Saturday, November 6th. And the crew was supposed to be 6 squash players plus 3 for a crew … Continue reading →

Its one thing to know what search retargeting is, but it’s another to understand how to make search retargeting work. At the heart of search retargeting are keywords (AKA – search data). In a new article on Search Engine Land, … Continue reading →

Magnetic’s Meg Maginnis, a Founding Member of NYC Organization Sumeria Group Focuses on Social Change Do you have a Magnetic personality? Meg Maginnis, Account Manager for Business Development at Magnetic, certainly does. Meg is one of the founding members of Sumeria Group, … Continue reading →

Dogsledding at Kenai Fjords National Park in Alaska

In their first games of the season, Magnetic’s Dodgeball team left the court undefeated. Stay tuned throughout the season as they raise money for the Big Brother Big Sister foundation, and work their way to the playoffs!   Check out … Continue reading →

While TV remains the king of ad spending, Interactive Marketing is predicted to overtake its throne by 2016. According to Forrester, investments in digital (this includes search marketing, display advertising, email marketing, mobile marketing, and social media) will climb to $77 … Continue reading →

NetPlus CEO Robin Neifield recently shared with me her take on how marketers are keeping up with the evolution of the search marketing channel and the latest “searcher” trends. Here’s the transcript from our Q&A: JG: What shifts in digital … Continue reading →

As the future of digital advertising continues to develop, Magnetic today released a report titled “The Future is Now,” a market analysis that explores the changes taking place in the digital industry by specifically looking at the growth of display advertising … Continue reading →

Check out my Halloween costume – my favorite sandwich guy    

In the most recent installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, sits down with the VP of Media Technology and Analytics at Fuor Digital, Josh Dreller, to further analyze and understand the current trends that taking … Continue reading →

Here’s one of my favorites pictures from a bike ride in Montauk:  

As the eighth annual Advertising Week comes to a close, a few themes remain clear: despite the recent economic downturn, advertising dollars are flowing, media innovation is expanding, and new marketing techniques are governing the future of the industry. In a … Continue reading →

In the latest installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, attempts to further understand the challenges and changes that are currently taking place in the digital marketing industry. In his most recent segment, titled “All … Continue reading →

It’s a little embarrassing to admit the amount of love I have for the recent terrarium craze. And you don’t need a green thumb to share this excitement with your friends (just keep wine on hand for the nervous folks … Continue reading →

Ferm Living is making me wish I was a kid again. Or that I had a kid. Or that I stole a kid from Toys R Us.    

Thomas Paul has launched his new nautical line and I can’t get enough of the Octopus. The throw is 50”x70” and reversible: $350 at Velocity. Shower curtain is 72”x72” on hand screened cotton: $96 at 2modern (free US shipping).      

The Wright’s Peak Wire Storage unit looks to be modeled after the swim baskets I constantly see at the flea markets around Brooklyn. If only I had a big enough bathroom. 48 inches wide; $195 at Sundance.

  San Fran based designers Tehrani Baylis Design are dishing out a Weck canning jar pendant (appropriately named ‘Jar Light’). They are made from recycled glass and come on a made-to-order basis. Dining rooms just got a whole lot cooler. $185 each.

Whether you made it or not to the cold November night when we “left” Manhattan, you should check out this video put together by Gary Philip and his crew over at EMD Agency (www.EMDAgency.com).  Featuring all members of the Family … Continue reading →

  OK.  So that’s definitely over the top.  But today is my last day of work and what do I find myself worrying about?  Updating my LinkedIn profile:  What is everyone going to think?  How do I communicate with everyone … Continue reading →