Magnetic Blog

With the latest announcement that Firefox is blocking the use of third-party cookies by default, marketers, ad technology companies and ad agencies have been forced to consider alternative strategies for reaching consumers with targeted advertising. Safari was the first to move … Continue reading →

With the rise of the Facebook Exchange, and predictions of a 59% growth in RTB spend by 2016, real-time bidding continues to prove itself an important force in the advertising world. As inventory sources, audience data and creative opportunities expand, here are … Continue reading →

Tell us about Magnetic and its inception. What differentiates it from other search retargeting companies? Billions of searches are happening around the Web each month, creating valuable audience data for brands and marketers alike. Magnetic provides brands with the opportunity … Continue reading →

This past week, search retargeting leader Magnetic brought the Attribution Revolution Roadshow to Chicago. Attendees closed out the day with cocktails, hors d’oeuvres, and a lively panel discussion with some of the greatest minds in digital ad measurement. The panel, which included industry experts … Continue reading →

According to Magnetic CEO James Green, there are two sides to the issue of viewability that plagues marketers today. One side is the problem of viewability, which is relatively manageable, and the other is fraudulent activity, which is becoming an … Continue reading →

According to a recent comScore study of a dozen major brands, including Allstate, Ford and Kellogg’s, 31 percent of online ads go unseen by consumers. Recently, I moderated a panel of experts in the field, and they all said they’d seen typical rates of … Continue reading →

Check out our CEO James Green and Tim Taylor from our LA office at Wednesday’s SEMPO LA Event: The Power of Retargeting!  

Join Magnetic CEO James Green and other industry experts at the SEMPO LA Event: The Power of Retargeting for a lively panel discussion about the continuously increasing importance of retargeting for marketers today! Attendees will network with the top search marketers … Continue reading →

A Notre Dame fan recently visited ndnation.com to read up on the hard loss of the national title. Upon his visit, he was welcomed by banner ads displaying “Congrats Alabama State Champs.” Upon clicking through the adchoices icon, it became clear that Google was … Continue reading →

Check out Magnetic’s CEO, James Green, on the OMMA RTB panel: Getting to RTB 2.0: Solving For Quality, Viewability and Cost of Sale

In today’s increasingly data-driven world, it’s interesting that there remain a number of misconceptions and hesitations surrounding big data. The most significant misconception is that many marketers refer to big data as a thing when it is simply a trend. … Continue reading →

Article Originally Published on Marketing Land   It’s been an explosive year for the ad industry, particularly in the online sector. From ad targeting’s important role in the presidential election, to Facebook’s recent IPO, online advertising is continuing to grow … Continue reading →

Any entrepreneur who has launched a company will tell you that running a startup is stressful, time-consuming and full of high risk. Before a company is truly able to transition into the growth stage of its business, it must pass … Continue reading →

A recent Q&A with Yahoo Ad Blog on Big Data: Yahoo Ad Blog: What’s the biggest misconception that marketers have about Big Data? James Green: Marketers tend to see Big Data as a thing, or a subject to be studied. Big … Continue reading →

What’s the first metric you check when you start work for the day?   I really don’t have a routine to check metrics on a daily basis, but the metrics I look at most often are: sales for the day, week, … Continue reading →

It seems as though the earth under an agency’s feet is always changing, and as a result, agencies are constantly evolving and re-inventing themselves. Margins are eroding and agencies are being asked to deliver more and more for less and … Continue reading →

While 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that will have an impact on advertising in the New Year. Ad targeting has played a tremendous role … Continue reading →

Recent Interview With The Wall Street Journal: WSJ: You started off as a cellist, majoring in music at McGill University. How did you get into the business world? Green: I said to myself, ‘If I haven’t made it big by the time … Continue reading →

Here are some events from my children’s lives that illustrate the future of marketing: We moved into a new place and chose not to sign up for cable. Neither my 12-year-old daughter nor my 9-year-old son seems to care. Instead, we have a … Continue reading →

Attribution has recently become a heated issue as brands, agencies and digital companies work to determine which ads have the most impact – and who should receive credit for consumer purchases. With more brands shifting their advertising dollars to digital, … Continue reading →

Last month, Google’s famously streamlined white homepage was plastered with something different: an animated banner ad. Since Google has been credited as an ad-free (or, at least, display-ad-free) search engine, the animated banner ad for the Nexus 7 Android tablet came as a … Continue reading →

As with buying stocks, timing is everything when it comes to leveraging data to reach your target audience. Today, brands have the opportunity to capitalize on the abundance of inventory and data available to plan their marketing initiatives. When combined … Continue reading →

To date, branding has often been associated with billboards, magazine spreads and million-dollar TV spots. In online advertising, this translates to large media buys with premium publishers, including spots such as site sponsorships and homepage takeovers. However, where do data … Continue reading →

Digital advertising is on the rise, which is good news for us — the people that live and breathe in the online world. However, as audiences migrate to digital media, better creative and more strategic ad placement is necessary. In … Continue reading →

Recently, the topic of attribution has been taking some heat, as agencies and clients try to determine the best way to assign value to various advertising channels. While some are more willing to accept different models than others, all marketers … Continue reading →

When most people think, “search,” they automatically think Google. Well, think again. New data reveals that Google and its fellow search engines are not the only search game in town. We recently hosted a webinar with comScore focused on search data, which … Continue reading →

*Orginally published in MarketingLand, March 2012* If I were a Facebook advertiser, I’d probably still be holding meetings and sending emails about how to strategize around Facebook’s marketing conference late last month. Rightfully so. There’s a lot to digest. What’s interesting here … Continue reading →

**Originally published on Marketing Land** There’s nothing like a white-hot economy, or a white-hot sector, to create marketing geniuses. Notice that there are a lot of well-known social media geniuses these days. The financial service sector seems to have a … Continue reading →

  Well, this is embarrassing. We were supposed to sail away to Bermuda right after a big party at Pier 66 on Saturday, November 6th. And the crew was supposed to be 6 squash players plus 3 for a crew … Continue reading →

NetPlus CEO Robin Neifield recently shared with me her take on how marketers are keeping up with the evolution of the search marketing channel and the latest “searcher” trends. Here’s the transcript from our Q&A: JG: What shifts in digital … Continue reading →

Whether you made it or not to the cold November night when we “left” Manhattan, you should check out this video put together by Gary Philip and his crew over at EMD Agency (www.EMDAgency.com).  Featuring all members of the Family … Continue reading →

  OK.  So that’s definitely over the top.  But today is my last day of work and what do I find myself worrying about?  Updating my LinkedIn profile:  What is everyone going to think?  How do I communicate with everyone … Continue reading →