In a recent article on Search Engine Land, Magnetic’s Director of Product Management, Aaron Doades, discusses the opportunity available to search marketers in the search retargeting space.
The article, titled “A Search Retargeting Guide for Search Marketers,” provides four guidelines in order to produce a better understanding of how a search retargeting campaign can be successful in the eyes of the search marketer. Those tips are listed below:
- Understand why search marketing will not perform as well as search engine marketing
- Know how to measure search retargeting campaigns and give feedback to partners
- Leverage your experience and assets, but remain open to new ideas
- Use ad verification to monitor impressions
Click here to read the full article as posted on Search Engine Land