Search Engine Watch recently published an article highlighting Magnetic’s new study, “Searching Beyond Search: Life Beyond the Googleplex.” Here’s a snapshot of the article, which takes the readers beyond search retargeting and focuses in on the search data, where it comes from and why its powerful for display advertising….
It may surprise many marketers to learn that while 62 million U.S. searches are performed on core search engines like Google and Bing on the average day, an additional 33 million are happening on alternative search sites. In January this year, search engines accounted for 18.7 billion U.S. searches; alternative search sites produced another 9.9 billion (report cites comScore data).
Marketers focused solely on traditional search may be missing out on a huge opportunity not only to tap into additional search data, but to connect in a meaningful way with searchers further into the purchase funnel. A new study by New York search retargeting firm Magnetic shows that while search activity overall is up, those using alternative search sites are also searching longer, indicating a greater quality experience for users.
Download report here: http://www.magnetic.com/searching-beyond-search/