Archives

by Megan Maginnis

Magnetic Launches Search Retargeting Report

As the future of digital advertising continues to develop, Magnetic today released a report titled “The Future is Now,” a market analysis that explores the changes taking place in the digital industry by specifically looking at the growth of display advertising and search.

The report, which includes insights from top digital experts and industry leaders, is the first research initiative dedicated entirely to analyzing the power of search retargeting.  In particular, it argues that the future of digital advertising ultimately lies within the combination of search data and display advertisements.  As Magnetic’s CEO, James Green, suggests “There is no more compelling time to put a display or text ad in front of someone than after they search for a specific product…the report reinforces this belief and highlights the promise of search retargeting as the vehicle for placing your brand in front of the customer at the right point in the purchase decision cycle.” The report also highlights that although search spending is expected to double by 2016, display advertising will nearly triple (reaching an estimated $27 Billion).

In addition to discussing the growth patterns of display and search, the report also covers topics such as :

  • Effect of customer demand on digital technology
  • The concept of bringing SEM beyond the search engine
  • Future opportunities and best practices for search retargeting

To read more about how display is expected to drive innovation in search and search retargeting, download the report now>>

by adgenie

OMMA Breakdown: Search & the New Retargeting

At OMMA Behavioral, Josh Shatkin-Margolis, CEO at Magnetic, kicked off the “Search and the New Retargeting” panel by defining search retargeting as the concept for targeting display ads based on user search history.

The panel, which included senior agency executives, search experts and search retargeting companies, ruffled some feathers as various viewpoints flew across the stage. One of the topics discussed was the problem around the siloed channels where the panel experts weighed in on whether or not agencies were really breaking down the walls between search and display.  Although the conversation took a deep dive into the difference between search and display teams, the audience also learned where they are beginning to come together.

Another hot button was what Rob Griffin, EVP, Global Director of Product Development, Havas Digital, calls the “Land Grab,” where he shared his sentiments about the copious number of companies in the space vying for his and his teams attention. In this rundown, Rob shared with the audience how he makes decision as to which ones to partner with.

Additional topics covered how search retargeting works for both direct response and awareness campaigns, the challenges agencies face with the allocation of resources and the attribution problems facing digital channels.

Watch the complete video here.