VIDEO : DIGIDAY : On Media – Search Re-Targeting 101: How Advertisers Can Use Search Data Outside of the Search Engine
Dec 09, 2010 10-10:15am, The Crowne Plaza, Times Square, NY, NY
10:00am: Search Re-Targeting 101: How Advertisers Can Use Search Data Outside of the Search Engine
In this session, Magnetic CEO Josh Shatkin-Margolis will discuss the concept of search re-targeting, a practice that helps marketers target users in various stages of purchase funnel using search terms as key indicators of intent. Similar to re-marketing, search re-targeting helps SEM marketers reach users outside of the search engine – where 92% of a user’s time is spent.
Presenter: Magnetic CEO Josh Shatkin-Margolis