VIDEO DIGIDAY On Media – Search Re-Targeting 101, How Advertisers Can Use Search Data Outside of the Search Engine

VIDEO : DIGIDAY : On Media – Search Re-Targeting 101: How Advertisers Can Use Search Data Outside of the Search Engine

Dec 09, 2010 10-10:15am, The Crowne Plaza, Times Square, NY, NY

Video : http://www.ustream.tv/recorded/11339039

10:00am: Search Re-Targeting 101: How Advertisers Can Use Search Data Outside of the Search Engine

In this session, Magnetic CEO Josh Shatkin-Margolis will discuss the concept of search re-targeting, a practice that helps marketers target users in various stages of purchase funnel using search terms as key indicators of intent. Similar to re-marketing, search re-targeting helps SEM marketers reach users outside of the search engine – where 92% of a user’s time is spent.

Presenter: Magnetic CEO Josh Shatkin-Margolis

http://www.digidayonmedia.com/Agenda/

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