Self-Service Search Retargeting Platform Honored in the Best New Product of the Year Category
NEW YORK—November 14, 2011— Search retargeting leader Magnetic today announced that its self-service platform has been named the silver winner for the Best New Product of the Year in the Best in Biz Awards, the only national business awards program judged by members of the press and industry analysts.
Magnetic’s award winning self-service search retargeting platform takes search data as an indicator of user intent and targets users with text and display ads outside of the search engine. Through Magnetic’s search retargeting platform, brands can follow-up with users that have signaled intent after they have already left the search engine.
More than 150 entries were received across than 30 categories for the 2011 Best in Biz Awards, including Best Overall Company of the Year, Most Innovative Company of the Year, Executive of the Year and Best New Product of the Year. The companies that won gold, silver and bronze awards in this year’s program represent the best in American business.
“Magnetic sits at the intersection of data and technology, and we’re 100% focused on building the best search retargeting platform across the digital industry,” said James Green, CEO at Magnetic. “The Best in Biz award is a true testament to our strong leadership and skill set within our employees, and we are honored that our search retargeting platform is being recognized.”
Magnetic’s search retargeting technology is a scalable search data marketplace, handling hundreds of millions of keyword combinations. With 8 billion monthly searches, Magnetic gives marketers and agencies the ability to leverage search data across multiple digital channels for both brand and response-based campaigns. Magnetic’s customer base includes Fortune 500 brands, the largest U.S. advertising agencies, ad networks, exchanges and demand side platforms.
Winners of Best in Biz Awards 2011 were determined by scores from a panel of high-caliber judges from top-tier business and technology publications, as well as analyst firms, including: Accounting Today, AllBusiness.com, ECT News Network, eWeek Channel Insider, Financial Times, Fox News, Hartford Business Journal, Insight Media, Kelsey Group, King Features Syndicate, Lab Reviews, Network World, PC Magazine, Portfolio, Puget Sound Business Journal, Tech.Blorge, Tech-Gaming, Techtalk and Wired. The 20 judges on this year’s panel boast more than 470 years of combined experience and have written for a combined total of more than 180 consumer, business, financial, trade and technology publications nationwide.
For a full list of gold, silver and bronze winners in Best in Biz Awards 2011, visit: http://www.bestinbizawards.com/2011-winners.
Magnetic was founded in 2008 and represents the first company to focus 100% on search retargeting. Through Magnetic’s search retargeting technology, advertisers target users with display ads based on their search history. With 8 billion monthly searches, Magnetic’s scalable search data marketplace crunches hundreds of millions of keyword combinations giving marketers and agencies the ability to leverage search data, a key indicator of intent, beyond the search engine. Its suite of retargeting technology includes both full and self-service search retargeting as well as site retargeting capabilities. Magnetic’s customer base includes Fortune 500 brands, the largest U.S. advertising agencies, ad networks, exchanges and demand side platforms. Magnetic is headquartered in New York City and funded by investors including Charles River Ventures, NYC Seed, Roger Ehrenberg’s IA Capital Partners, Founder Collective, New York City Investment Fund, Ron Conway and multiple angels. For more information, please visit http://www.magnetic.com.
About Best in Biz Awards:
Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in two programs covering the U.S. and EMEA (Europe, Middle East and Africa), respectively. Any organization from any industry in the awards program’s region boasting demonstrated success can enter any of the more than 40 company, department or team, executive and product categories. Entries for Best in Biz Awards 2012 EMEA are currently being accepted from all companies based in or operating in Europe, Middle East or Africa, with an early entry deadline of Nov 30, 2011. For more information about the submission process and categories in both the U.S. and EMEA programs, please visit: http://www.bestinbizawards.com.