We are a technology company at heart. Connecting you to your customers across all merchandising and advertising channels is a tough challenge. We wake up every day looking for better ways to solve it.
Magnetic’s cloud-based marketing platform brings together all the cool stuff you expect: big data, patented algorithms, predictive intelligence and proprietary analytics.
The platform uses massive amounts of data to uncover the purchase intent of in-market buyers. We curate search and intent data from over 450,000 sites. We continuously enrich over 250 million anonymized user profiles. We map those profiles across over 1 billion devices. We mine almost 8 years of purchase history from our anonymized user database…
Now you know why we can’t stop gushing over our Big Data.
Data coming from various channels and devices is useful only when it syncs up with the people behind the numbers. What’s needed is an anonymous identity of an individual to serve as a common motif across channels and devices. The unique digital DNA of these individuals can empower you to provide a brand experience that matters to them.
Every anonymous profile of your past, present, or future customer contains within it thousands of signals from your site, from the broader web, from emails, and from mobile. Our proprietary algorithms continuously organize, categorize, and update the incoming signals in real time so you can understand what’s happening in the customer’s digital life right now. The more you understand, the better you can serve.
We apply complex data science and machine learning to match your prospect or customer with the products and services they love and want. We calculate the econometrics for each individual, including the order and lifetime value, likelihood of purchase, bid price, optimal channel, and more. This decision engine drives our marketing execution, from site recommendations to personalized emails to real-time bidding on ad exchanges.
We believe awesome marketing messages are your brand ambassadors. Our Recommendation engine can take into account your merchandising rules to recommend the right offers on your site or in emails. These messages are personal, tailor-made, and optimized for each device or channel.
This is where the rubber meets the road. From bidding on an ad exchange, inserting a site recommendation while your site page is loading, or triggering an email when your promotions kick in, our technology platform takes care of it all. So you can take care of your customer across display, video, mobile, email, social, native, and other emerging channels.
Our machines don’t need sleep. Our platform “goes to work” every millisecond of the day. The self-learning systems monitor customer response and collect feedback in real-time. Interactions from digital properties (your site, the web, mobile devices and emails) provide ongoing improvements to drive performance and deeper insights. The engine continuously fine-tunes the customer experiences to deliver what your customers want.
The Magnetic business model is driven by shared success. We are successful only when you are. That’s why we have a dedicated team to ensure your success.
Our QuickStart program ensures you are onboarded in weeks, not months. You are assigned a customer success rep and an optimization rep who will work with you throughout the journey to provide the support you need to succeed. We offer quarterly business review sessions to share insights and results pulled from across our entire user set, not just your campaigns.
Check out our QuickStart Guide to learn more
Want to learn more?
Talk to us.
Magnetic is a technology company with a marketing platform for enterprises, brands and agencies. Our prospecting, remarketing and merchandising solutions help marketers find, keep and bring back customers across channels and devices. These solutions are powered by our unique data including purchase intent and behavioral insights.