NEW YORK – April 15, 2010 – Magnetic (www.magnetic.com), the leader in search retargeting, announced partnerships with several leading demand-side platforms (DSPs) today, including Invite Media,MediaMath, XA.net and [x+1]. The Magnetic data marketplace provides DSPs, advertisers and publishers with user search data, which is then used as a key indicator of intent that can be applied for any ad campaign. Other DSP partners include DataXu, Lucid Media and Rocket Fuel Inc.. Interactive media and data buyers interested in accessing the marketplace can visit www.magnetic.com or send email to email@example.com.
By making search data easily accessible to DSPs, Magnetic is evolving a new class of ‘search DSPs’ and empowering their businesses with the potential of the SEM market:
Magnetic launched with a mission to help its customers find their customers by making search retargeting easy and accessible for all types of ad buyers. To date, the Magnetic marketplace has driven billions of media impressions for demand side platforms.
Magnetic™ makes search retargeting easy. The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online. With more than 200 million search profiles, Magnetic significantly lifts the value of media and improves campaign perfor- mance. Magnetic’s advanced technology provides the largest payment to search data providers. It is the search data partner of choice for more than 40 leading agencies, ad networks and DSPs. Magnetic is headquartered in New York, funded by investors including Roger Ehrenberg, Founder Collective and NYC Seed. For more information visit: www.magnetic.com.