NEW YORK – February 27, 2013 – Magnetic (www.magnetic.com), the leader in search retargeting, announced today a fourth iteration of The Attribution Revolution (www.attributionrevolution.com), an upcoming event that will provide a deep dive into the probing questions that surround media measurement in today’s digital age. The live event will feature a panel discussion with leaders in media measurement, providing an opportunity for attendees to learn and engage from top attribution experts.
“Attribution remains a heated issue in the industry as brands, agencies and digital companies continue to question which ads are most effective, and who should receive credit for sales,” explained James Green, CEO of Magnetic. “As we see more brands shift their advertising dollars to the online space, it has become increasingly important to identify the right means of evaluating the performance of each media channel.”
Moderated by Magnetic CEO James Green, the panel will feature Jeremy King, Senior Product Manager for Analytics at Adobe, Paul Pellman, CEO of Adometry, Jeff Greenfield, COO & Co-Founder of C3 Metrics and Stefan Schnabl, Product Manager, Google.
The night will begin with pre-panel cocktails, appetizers and networking with industry peers and digital ad experts. The panel discussion will delve into the variety of attribution models, and explain the benefits to each. The panelists will also share insight on viewability, how measurement varies across channels, and ways to make attribution actionable. The night will end with a networking cocktail hour.
The event will take place on Wednesday, March 20 from 6:00pm – 9:00pm CST at the Wit Hotel in Chicago, IL. This event is the fourth installment of the Attribution Revolution events, with previous events taking place in New York City, San Francisco and Los Angeles.
For more information and to request an invite, please visit: http://www.attributionrevolution.com.
Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic’s search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.
Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information, please visit www.magnetic.com.
# # #