NEW YORK, Sept. 18, 2013 /PRNewswire via COMTEX/ — Digital ad technology company, Magnetic (www.magnetic.com), announced today that the company will host a new iteration of the Attribution Revolution roadshow series with a special focus on viewability in real-time bidding (RTB), suspicious traffic and fraud. The Attribution Revolution 2.0: The Viewability Series will include a live panel discussion comprised of technology and media industry experts from companies including Federated Media, comScore and Integral Ad Science.
“Real-time bidding has become an integral part of most advertisers’ media buying strategy, but the issues facing viewability have certainly highlighted a major drawback as ads go unseen, thus robbing publishers and advertisers of their ad dollars,” said James Green, CEO of Magnetic. “We want to bring experts together to share their insights with the victims of viewability and discuss how the industry is solving these issues and working to make RTB a credible and viable channel for data-driven advertising.”
The events will begin will cocktails and hors d’oeuvres, and then lead into the panel discussion titled “Viewability in RTB: The Good, The Bad & The Ugly.” Moderated by Magnetic CEO James Green, the interactive discussion will educate agencies and brands on the true meaning of viewability and the value that RTB brings. Experts will identify the victims of fraud, share insights on how to combat these issues, and discuss what the industry is doing to solve these RTB challenges.
The events will take place on the following dates:
— October 9 from 6-9pm ET; Gansevoort Park Avenue, New York, NY
— October 22 from 6-9pm PT; The Clift Hotel, San Francisco, CA
— October 23 from 7-10pm PT; SLS Hotel, Beverly Hills, CA
The event series will continue in more locations across the United States in 2014. For more information and to request an invite, please visit: www.attributionrevolution.com
Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic’s search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.
Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information, please visit www.magnetic.com.