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Magnetic in the Press

  October 21, 2014

Magnetic™ and Tapad™ Forge Strategic Alliance to Advance Search Retargeting

NEW YORK, NY (October 21, 2014) - Digital advertising technology company, Magnetic (www.magnetic.com) and Tapad (www.tapad.com), the leader in unified, cross-screen marketing technology, announced today a strategic partnership to power search retargeting across devices.

September 29, 2014

Magnetic Names Justin Squezello as CFO

NEW YORK, NY (May 28, 2014) - Digital advertising technology company, Magnetic (www.magnetic.com), announced today the addition of Justin Squezello as Chief Financial Officer (CFO).

May 28, 2014

Magnetic Acquires Cognitive Match

NEW YORK, NY (May 28, 2014) - Digital advertising technology company, Magnetic (www.magnetic.com), announced today the acquisition of Cognitive Match, a dynamic creative optimization and site retargeting provider. The combined solution gives marketers the ability to apply the power of Magnetic’s search data to dynamic creative.

April 9, 2014

Magnetic Appoints Sandeep Swadia as Chief Strategy Officer

NEW YORK, NY (April 9, 2014) - Digital advertising technology company, Magnetic (www.magnetic.com), announced today the appointment of Sandeep Swadia as Chief Strategy Officer. In this new role, Swadia will be responsible for driving corporate strategy for Magnetic’s expanding business.

February 3, 2014

Magnetic Expands Internationally, Announces Addition of Luke Hayter

NEW YORK, NY (February 3, 2014) - Digital ad technology company, Magnetic (www.magnetic.com), announced today that it will be expanding to the European market, opening its first international office in London and hiring Luke Hayter as Country Manager.

September 18, 2013

Magnetic to Host Viewability Event Series Across the Country

NEW YORK, NY (September 18, 2013) - Digital ad technology company, Magnetic (www.magnetic.com), announced today that the company will host a new iteration of the Attribution Revolution roadshow series with a special focus on viewability in real-time bidding (RTB), suspicious traffic and fraud.

March 26, 2013

Magnetic Appoints Rod Feuer as Vice President of Strategy and Operations

NEW YORK, NY (March 26, 2013) – Magnetic (www.magnetic.com), the leader in search retargeting, announced today the appointment of Rod Feuer as Vice President of Strategy and Operations. In this new role, Feuer will be responsible for helping develop Magnetic’s growth strategy and for overseeing business and financial operations.

March 15, 2013

Magnetic CEO James Green to Lead Digital Discussions This Spring NEW YORK, NY (March 15, 2013) - Search retargeting leader Magnetic announced today that James Green, the company’s CEO will be moderating panels at several upcoming marketing industry events. Green will speak to a multitude of topics during each session, including how the Facebook Exchange (FBX) affects real-time bidding (RTB), attribution and media measurement, and big data.

February 27, 2013

Magnetic™ to Host “Attribution Revolution” Event in Chicago NEW YORK – February 27, 2013   Magnetic (www.magnetic.com), the leader in search retargeting, announced today a fourth iteration of The Attribution Revolution (www.attributionrevolution.com), an upcoming event that will provide a deep dive into the probing questions that surround media measurement in today’s digital age.

February 21, 2013

Magnetic Names Alex Dorman As New Chief Technology Officer 

NEW YORK – February 21, 2013  Magnetic (www.magnetic.com), the leader in search retargeting, announced today the appointment of Alex Dorman as Chief Technology Officer (CTO).

November 20, 2012

Magnetic Appoints Joe Riley to Leadership Team

NEW YORK—November 20, 2012—Magnetic (www.magnetic.com), the leader in search retargeting, announced today the appointment of Joe Riley to Vice President of Data Strategy.

October 3, 2012

Magnetic Announces Addition of Gus Spathis to C-Suite

NEW YORK—October 3, 2012—Magnetic (www.magnetic.com), the leader in search retargeting, announced today the appointment of Gus Spathis as Chief Technology Officer (CTO). As CTO, Spathis will be responsible for spearheading the strategic development of Magnetic’s technology.

August 15, 2012

Magnetic To Host Attribution Revolution Event in New York City

NEW YORK—August 15, 2012—Magnetic (www.magnetic.com), the leader in search retargeting, announced today The Attribution Revolution (www.attributionrevolution.com), an upcoming event that will provide a deep dive into the probing questions that surround media measurement in today’s digital age.

August 9, 2012

Magnetic Expands C-Suite with Hugh McGoran

NEW YORK—Ausgut 9, 2012—Magnetic (www.magnetic.com), the leader in search retargeting, announced today the appointment of Hugh McGoran as Chief Revenue Officer (CRO). As CRO, McGoran will focus his efforts on forging strategic agency and client direct partnerships, as well as establishing a global footprint for the company in the coming year.

July 26, 2012

Magnetic Acquires Adnamic For New Platform Technology

NEW YORK—July 26, 2012—Magnetic, the leader in search retargeting, announced today that it has acquired Adnamic, a platform technology that increases Magnetic’s analytics and reporting capabilities. This acquisition will further enhance optimization for Magnetic’s search retargeting campaigns and will provide clients with detailed intelligence into their campaigns and target audiences.

June 7, 2012

Magnetic Secures $10 Million in Series B Funding From Edison Ventures

NEW YORK—June 7, 2012—Magnetic, the leader in search retargeting, today announced an investment of $10 million in Series B funding, led by private equity firm Edison Ventures. Other participating investors include IA Capital Partners, NYC Seed, NYC Investment Fund, Jonathan Kraft, Neu Venture Capital and Charles River Ventures.

March 28, 2012

Soo Jin Oh Joins Magnetic as VP of Operations

NEW YORK—March 28, 2012—Search retargeting leader Magnetic today announced that it has named Soo Jin Oh as its new vice president of advertising operations. With over nine years of industry experience, Soo Jin will be primarily responsible for managing Magnetic’s yield and optimization team.

March 15, 2012

Magnetic Expands; Opens New Offices in LA and Buffalo,NY

NEW YORK—March 15, 2012—Today, NYC-based search retargeting company Magnetic announced outstanding momentum, exceeding a 500% year over year revenue growth along with an increase in its staff of 250%. Additionally, the company has recently opened new offices in Los Angeles and Buffalo, NY and has plans to open a Chicago office in spring 2012.

December 15, 2011

Magnetic Appoints Lou Pine as New VP of Sales

NEW YORK—December 15, 2011—Search retargeting leader Magnetic today announced that it has named Lou Pine as its new vice president of sales. Bringing over 14 years of experience in advertising sales and marketing within the interactive marketplace to Magnetic, Pine will focus on scaling the company’s sales efforts to meet increasing demand for search retargeting solutions.

November 16, 2011

New Report from Magnetic Examines Dynamic Market Factors for Innovation in Search

NEW YORK—November 16, 2011—Search retargeting leader Magnetic today announced the release of “The Future is Now,” a market analysis of the drivers in online advertising, specifically looking at the growth patterns in display advertising and the future of search. The report takes a detailed, expert look at how the digital marketing landscape is changing to address customer demand and argues that search retargeting represents the best of SEM’s original promise, which is to get as close as possible to the purchase decision. The report is available for download at http://www.magnetic.com/download-future-is-now-whitepaper.

November 14, 2011

Magnetic Self-service Search Retargeting Platform Wins Award

NEW YORK—November 14, 2011— Search retargeting leader Magnetic today announced that its self-service platform has been named the silver winner for the Best New Product of the Year in the Best in Biz Awards, the only national business awards program judged by members of the press and industry analysts.

October 20, 2011

Magnetic Names James Green as New Chief Executive Officer

NEW YORK—October 20, 2011—Search retargeting leader Magnetic today announced that it has named industry veteran James Green as chief executive officer. With over two decades of executive experience within digital companies, Green has successfully led four companies to acquisition as CEO.

Magnetic Tells Search Retargeting Success Story

NEW YORK, NY–(Oct 11, 2011) – Search retargeting leader Magnetic today released key data and case studies for the retail sector, as the critical second half of 2011 reaches its most important sales season — Q4.

July 20, 2011

Magnetic Introduces Magnetic Force for Site Retargeting

NEW YORK, NY–(July 20, 2011)Magnetic (http://www.magnetic.com), the leader in search retargeting, today announced the general release of its site retargeting offering, Magnetic Force. Magnetic Force allows marketers to follow-up with customers that have previously visited their site by retargeting them with a display ad (text or image-based ads) on premium inventory and media available through ad exchanges.

July 14, 2011

Magnetic Focus Redefines Search By Removing Limitations of SEM

NEW YORK, NY–(July 14, 2011)Magnetic (http://www.magnetic.com), the leader in search retargeting, today announced the Beta release of its new self-service platform, Magnetic Focus.

Apr 27, 2011

Search Retargeting Enables Search Impression Tracking and Attribution Modeling

NEW YORK, NY–(Apr 27, 2011) C3 Metrics, a media analytics company, and Magnetic, the leader in search retargeting, today announced a strategic alliance to attribute and target ads along the entire purchase path — from pre-funnel to conversion. mers choose a brand preference.

Apr 25, 2011

Olive Media Introduces Search Retargeting

Toronto, ON – (April 25, 2011) – Today Olive Media (www.olivemedia.ca), one of Canada’s leading online advertising sales solutions companies introduced search retargeting technology to their full suite of digital advertising tools.

Mar 29, 2011

Magnetic Search Retargeting Announces Seven New Hires to Meet Growing Client Demand

New York—(March 29, 2011)—Magnetic (http://www.magnetic.com), the leader in search retargeting, today announced the addition of seven new hires to the team within the past month.

Mar 21, 2011

Magnetic Search Retargeting Issues Call for Greater Transparency in Online Advertising Industry New York—(March 21, 2011)—Magnetic (http://www.magnetic.com), the leader in search retargeting, today issued an industry-wide call for greater transparency in online advertising.

Dec 02, 2010

Search Marketers Power Display Media Buying With Magnetic’s New Search Retargeting Solution

NEW YORK, NY–(Marketwire – December 2, 2010) - Magnetic (http://www.magnetic.com), the leader in search retargeting, today launched a new self-service solution designed to enable all search marketers to easily find valuable search intenders through display media targeting.

Oct 18, 2010

Magnetic Announces Industry Leading Search Retargeting Solution for Retailers powered by Tumri’s Dynamic Ad Platform

NEW YORK, NY–(October 18, 2010) – Magnetic (www.magnetic.com), the leader in search retargeting, today announced a joint marketing solution with Tumri to help find potential high intent customers who are generally searching for products that retailers sell.

Aug 10, 2010

BrightRoll and other Video Ad networks Partner with Magnetic to Leverage Search Retargeting and Optimize Performance of Video Ads

NEW YORK – August 10, 2010 – Magnetic (www.magnetic.com), the leader in search retargeting, today announced integration with BrightRoll, the leading provider of online video advertising services, to improve and optimize performance on video ads.

Jul 13, 2010

Magnetic Search Retargeting Bolsters Executive Team by Adding Mike Peralta as COO

NEW YORK, NY–(Marketwire – July 13, 2010) – Magnetic (www.magnetic.com), the leader in search retargeting, today announced the addition of Mike Peralta, who joins the company as Chief Operations Officer.

Jun 16, 2010

Magnetic Search Retargeting Secures $5 Million Total VC Investment Led by Charles Rive Ventures, Ron Conway, and NYC Investment Fund

NEW YORK – June 16, 2010 – Magnetic (www.magnetic.com), the leader in search retargeting, today announced total venture capital investment of $5.25 million.

May 24, 2010

Magnetic Search Retargeting and Leading Ad Networks Bring the Power of SEM to Other Ad Channels

NEW YORK – May 24, 2010 – Magnetic (www.magnetic.com), the leader in search retargeting, today announced integration with ad networks interCLICK and Undertone Networks.

Apr 15, 2010

Magnetic Search Retargeting Makes Data Accessible for All Demand Side Platforms

NEW YORK – April 15, 2010 – Magnetic (www.magnetic.com), the leader in search retargeting, announced partnerships with several leading demand-side platforms (DSPs) today, including Invite Media, MediaMath, XA.net and [x+1].

Mar 22, 2010

Magnetic™ Delivers Search Retargeting Data Solution for All Online Advertising

NEW YORK – March 22, 2010 – Magnetic (www.magnetic.com), formerly known as Domdex, today announced its formal launch with a mission to make search retargeting easy and accessible.

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