Magnetic Attains Gold Certified Partner Status in Microsoft Partner Program
Magnetic further distinguishes itself by earning Microsoft Competency in Custom Development Solutions, Data Management Solutions and Network Infrastructure Solutions.
TAMPA, Fla. - (Jan. 23, 2008) - Magnetic, a full service Web development firm, today announced it has attained Gold Certified Partner status in the Microsoft Partner Program with competencies in Custom Development Solutions with a specialization in Web development, Data Management Solutions with a specialization in business intelligence and Network Infrastructure Solutions, recognizing Magnetic's expertise and impact in the technology marketplace.
As a Gold Certified Partner, Magnetic has demonstrated expertise with Microsoft technologies and proven ability to meet customers' needs. Microsoft Gold Certified Partners receive a rich set of benefits, including access, training and support, giving them a competitive advantage in the channel.
"We are extremely pleased to have the high level of experience and knowledge possessed by the Magnetic design and development team recognized by attaining Gold Certified Partner status in the Microsoft Partner Program," said Ken Bakunas, CEO, Magnetic. "This status allows us to clearly promote our expertise and relationship with Microsoft to our customers. The benefits provided through our Gold Certified Partner status also enable us to continue enhancing the high-quality services we provide."
"Customers are looking for partner companies that can bridge the gap between their business demands and technology capabilities," said Allison Watson, vice president of the Worldwide Partner Sales and Marketing Group at Microsoft Corp. "They need to trust in a company that can act as an expert adviser for their long-term strategic technology plans. Microsoft Gold Certified Partners, which have certified expertise and direct training and support from Microsoft, can build a positive customer experience with our technologies. Today, Microsoft recognizes Magnetic as a new Gold Certified Partner for demonstrating its expertise providing customer satisfaction using Microsoft products and technology."
As one of the requirements for attaining Gold Certified Partner status, Magnetic had to declare three Microsoft Competencies: Custom Development Solutions, Data Management Solutions and Networking Infrastructure Solutions. Microsoft Competencies are designed to help differentiate a partner's capabilities with specific Microsoft technologies to customers looking for a particular type of solution. Each competency has a unique set of requirements and benefits, formulated to accurately represent the specific skills and services that partners bring to the technology industry.
The Custom Development Solutions Competency is designed for technology partners providing custom-built solutions for clients that require value-added capabilities to optimize business opportunities. Specializations within the competency are Application Infrastructure Development, Smart Client Development and Web Development.
"Our developer partners enable us to deliver high-quality solutions and applications to our customers," said Nick Abbott, group manager in the .NET Developer Product Marketing Group at Microsoft Corp. "As the demand for applications built on the Microsoft platform continues to grow, there are more opportunities for providers of custom-developed applications than ever before. The Custom Development Solution Competency provides partners with a way to showcase their expertise delivering custom-built solutions to customers, enhancing partners' revenue opportunities and positioning them for growth."
The Data Management Solutions Competency is designed for Microsoft Certified and Gold Certified Partners that have proved their competency in deploying data warehousing, online analytical processing, data mining, decision support and in-depth reporting solutions. Specializations within the competency are Business Intelligence and Database Management.
"Microsoft Competencies make it easier for our partners to position their offerings to our mutual customers, better align their business with Microsoft's marketing initiatives and form closer relationships with other industry partners," said Bill Baker, general manager of business intelligence for SQL Server at Microsoft Corp. "Through the Data Management Solutions Competency, we can assist our industry partners' proficiency in developing and deploying business intelligence applications more quickly and easily, and help them align with our goal of making business intelligence solutions more pervasive and accessible to everyone."
Microsoft Gold Certified Partners enrolled in the Networking Infrastructure Solutions Competency have proved their expertise in implementing technology solutions based on either the Microsoft Windows Server 2003 or Windows 2000 Server operating system, with a particular focus on Microsoft Small Business Server 2000 and Windows Small Business Server 2003. These implementations may include crafting solutions that connect Windows-based servers, PC locations and the Internet; installing a server farm; or building a small-business Windows Server stand-alone solution that includes file and print capabilities.
"We place tremendous value on our partners, which help us deliver solutions and applications to customers," said Allison Watson, vice president of the Worldwide Partner Sales and Marketing Group at Microsoft Corp. "Solutions competencies provide an integrated partnering framework that recognizes an enterprise's expertise and rewards it for the effect it has in the technology marketplace. It also allows companies to demonstrate for customers their knowledge of building solutions based on Microsoft technologies, such as setting up networks using Windows Server 2003 R2 and Windows Small Business Server 2003."
The Microsoft Partner Program was launched in October 2003 and represents Microsoft's ongoing commitment to the success of partners worldwide. The program offers a single, integrated partnering framework that recognizes partner expertise, rewards the total impact that partners have in the technology marketplace, and delivers more value to help partners' businesses be successful.
About Magnetic Based in Tampa, Fla., Magnetic is a full-service Web development company that helps businesses reach their full web potential through strategic consulting, Web design, e-commerce, database integration, content management, systems integration, Web marketing, and Web hosting. Founded in 1997, and celebrating its 10th anniversary, Magnetic offers both business and technical expertise to help medium- to large-size businesses achieve greater profitability and sales through the Internet. For more information, please visit www.magnetic.com.
