Effective October 19, 2012
Magnetic Media Online (“Magnetic” or “we”) is committed to consumer privacy protection. This policy applies to Magnetic and provides information about our services, the information we collect and how we use the information.
MAGENTIC SERVICES
Magnetic partners with publishers across the web to deliver personalized advertising online, which is sometimes referred to as “targeted advertising” or “retargeting.” Our goal is to deliver highly relevant advertisements based on specific online activity related to search and site behavior.
COLLECTION AND USE
We personalize ads by remembering what you search for online through your browser and we use that information to select the ads that might be relevant to you. In simple terms, you visit a site and enter a search query into a search box on a publisher web site. Magnetic then collects the search keyword data that you have entered into the search box. On a following visit to another site you will see personalized ads based on your previous search activity. In doing so, we may also collect information about pages that you view, links that you click and online identifiers such as your IP address either directly or from third parties. We also may supplement our database with information we receive from third parties about your online behavior. When such data is provided to Magnetic we receive information about a group of anonymous users who appear to be interested in certain products or services. This privacy policy does not cover the use of data or data collection by any third parties and Magnetic is not responsible for third party privacy practices.
We use our database to predict your interests to provide you with the most relevant advertisements. For example, we may use general health search terms such as diet, fitness, or smoking to help determine which ads a user might be interested in.
Magnetic is a member of the Network Advertising Initiative and strives to comply with NAI’s Self Regulatory Principals. Magnetic also participates in the Digital Advertising Alliance (DAA)’s AdChoices icon initiative, which provides consumers with information pertaining to data usage associated with online advertising. Magnetic does not collect or receive from third parties information that directly identifies an individual such as name, email, telephone, address, social security number, etc.
MAGNETIC TECHNOLOGY
We use unique identifiers such as cookies (visit http://en.wikipedia.org/wiki/HTTP_cookie for complete definition) set on your device when you visit a website where Magnetic has a relationship with the publisher. We collect information about your online activity on that site and other sites that you visit. Magnetic does not knowingly collect the information of children under the age of 13.
DATA RETENTION
Search data is retained and used for ad targeting for up to 90 days. Following the 90-day period, Magnetic archives the data for internal use and research. General demographic and geographic information may be used for ad targeting longer than 90 days.
Visit http://domdex.com/i to see information being used for ad personalization.
CONSUMER CONTROL
Consumers have control over whether or not they would like to receive relevant advertisements. However, by opting out that does not mean you will block online advertising all together or see fewer ads. It simply means that the ads that you see may be far less relevant than prior to opting out. Ads may be served because they relate to the website you are visiting or to your current search, or they may just be randomly placed. Your choice to opt-out from personalized ads placed by Magnetic will not affect ads placed by any other organization outside of Magnetic.
OPT OUT OPTIONS
*To opt-out of receiving personalized ads from Magnetic: Visit http://domdex.com/optout.php. Once you opt out, Magnetic will no longer deliver targeted ads to your browser. If you delete your cookies, and wish to remain opted-out of ad targeting, you will need to re-visit the opt-out link above.
*You can opt out of receiving personalized ads from Magnetic and other advertising companies: Visit the consumer choice page “AboutAds” at http://www.aboutads.info/.
*To opt-out of most UK-based third party tracking: http://www.youronlinechoices.com/uk/
CONSUMER PRIVACY RESOURCES
Magnetic is a member of the Network Advertising Initiative (NAI). For more information about how online advertising affects your privacy, see the “Learn More” page on the Network Advertising Initiative (NAI) website.
For information about The Self-Regulatory Program For Online Behavioral Advertising and to learn more about the Ad Choices icon, visit http://www.aboutads.info/.
To learn more about your browser can help maintain your privacy choices, visit the appropriate link below:
CHANGES TO PRIVACY POLICY
Magnetic reserves the right to change, modify, and add terms to this policy at any time. We will post any changes on this page and if significant, we will provide more prominent prior notice on our home page.
ADDITIONAL INFORMATION
For P3P (Compact Privacy Policy) details, visit the P3P policy.
QUESTIONS ABOUT OUR PRIVACY POLICY
If you have any questions, or concerns related to our privacy policy, please contact us at:
311 West 43rd Street, Suite 1406
New York, NY 10036
USA
Telephone: 646-430-9823
Email: privacy@magnetic.com
