In September 2016, Retail TouchPoints and Magnetic surveyed 200 consumers in the U.S. and Canada, and over 100 retail executives to investigate the new rules and realities of email marketing. The results paint a fascinating picture.
While it’s impossible for marketers to predict the future, it is still vital to plan for it.
Magnetic drastically improves CPA with data-driven audience targeting & optimization.
Jewelry and Lingerie & Apparel retailers took advantage of pre-holiday personalization opportunities in 2016 with Shopper Alert emails, driving significant lifts in conversion rate and average order value in the weeks leading up to Valentine’s Day.
Robbi Webb, Director of eCommerce at Alexis Bittar, joined us for our latest Wine, Whine & Wisdom live stream. Pour yourself a drink and see what she had to say about the best strategies and tactics to drive a strong performance this holiday season.
Hear our story on creating one of the best research content pieces of 2016 which won a Killer Content award for most innovative content of the year.
World of Watches partnered with Magnetic to implement personalization solutions across their emails and key page types on-site to provide significant increases in revenue per session, conversion rate, and email open rate.
It’s time to start thinking about your holiday marketing campaigns. Magnetic put together this holiday-inspired marketing calendar. It was designed to help you keep track of key dates, important deadlines and inspiring strategies – all to drive new customers and keep loyal ones coming back this holiday season.
The growth of video advertising is so substantial that it’s contributing to the decline of TV. If you’ve chosen to nix video ads from your media mix, you’ll want to reconsider. Check out our eBook to learn more about the state of video advertising, and how to can create an A-List video campaign.
The holidays are supposed to be merry and bright. But for many consumers, they’re full of stress and plenty of unappealing marketing messages. Lucky for you, we’ve gathered up the most efficient elves in the marketing workshop and compiled their do’s, don’ts, tips and tricks into one cheer-filled eBook.
Email Triggers are personalized emails that brands create and send based on specific actions. These actions – or “triggers” – can come from a brand’s site visitors or its product catalog. Find out why we love them so much in our Email Trigger Alert Guide!
There are a ton of stats around holiday tips, key execution dates and shopper trends out there. But, who has time to sort through it all? We don’t want you to freak out over this data, so we compiled some of the best stats, dates and tips into a single infographic!
An American housewares brand partnered with Magnetic to send targeted Shopper Alert emails to those hosting holiday events, to improve performance and cut through holiday clutter. See how working with their Client Success team resulted in improved conversion and click-to-open rates.
Last year proved that mobile devices continue to gain share of the season’s sales. This year it’s expected to influence an additional $4B in holiday retail sales this year. See more stats and how you can get on the nice list.
Magnetic used search and shopper targeting to reach in-market gift-givers and drive them in-store and online to purchase holiday gifts. Ads drove an 11% in-store visitation lift, over 118 thousand in-store visits, and exceeded overall ROAS goals.
Our search and shopper targeting for an apparel retailer boosted in-view and interaction rates above goal to drive awareness of holiday sales. We saw a 65% in-view rate, as well as an interaction rate 13% above goal, resulting in a 20% increase in budget due to performance.
Axel Folz, Digital Marketing & Merchandising Manager at AJ Madison, joined us (with a Brooklyn Lager in hand) for our latest Wine, Whine & Wisdom live stream. Pour yourself a drink and see what he had to say about digital data, segmentation, prospecting and attribution.
Algorithms weren’t just built to deliver personalization at scale, but also because they help to drive the best results. Here’s what you need to know and consider when powering your site recommendations, so you can drive engagement, awareness, and cross-sell and up-sell your visitors.
Through gathering and analyzing Magnetic’s own email performance data from millions of emails sends in 2015, this eBook will walk you through the 4 must-have components of creating relevant and meaningful emails people want.
2015 marked the first year more people shopped online than in stores over Thanksgiving and the Black Friday weekend. Before you know it the next holiday season will be upon us! Make sure your digital strategy hits the mark with our infographic containing insights gleaned from the Magnetic platform and an Ipsos survey.
Magnetic analyzed a year’s worth of advertising performance to determine the different metrics and insights reflected across acquisition, retargeting and reactivation strategies. This report covers the metrics you should be tracking at each stage of the buying cycle.
As consumers become more digitally connected and empowered, they expect a higher level of service and relevancy from brands and retailers. And while retailers say they use a variety of channels to deliver tailored messages, there is a clear divide between consumer expectations and the retail realities.
Check out the infographic put together by DM News to show “just how tasty it can be for retailers when customers fall for personalization.”
According to Magnetic’s search data, most U.S. shoppers start their search only a few weeks before the big night. Whether people are looking for costumes, candy, or party supplies, real-time intent data can help you to capitalize on the short shopping window.
This new research report by Magnetic and Retail TouchPoints uncovers cutting-edge data regarding the wants, needs and shopping preferences of U.S. and Canadian consumers. We also surveyed retail executives to uncover where retailers are and are not meeting customer expectations.
We all know intent data is awesome. However, there are some challenges that make it difficult to always utilize. See top challenges and how to power through them!