Our 2016 holiday checklist covers everything you need to know in order to build out and execute a successful holiday season. It covers shopping trends, key dates, meaningful data, cross-channel considerations and more!
Last year proved that mobile devices continue to gain share of the season’s sales. This year it’s expected to influence an additional $4B in holiday retail sales this year. See more stats and how you can get on the nice list.
Magnetic used search and shopper targeting to reach in-market gift-givers and drive them in-store and online to purchase holiday gifts. Ads drove an 11% in-store visitation lift, over 118 thousand in-store visits, and exceeded overall ROAS goals.
Our search and shopper targeting for an apparel retailer boosted in-view and interaction rates above goal to drive awareness of holiday sales. We saw a 65% in-view rate, as well as an interaction rate 13% above goal, resulting in a 20% increase in budget due to performance.
Magnetic and Experian have partnered to integrate our services and provide you with unprecedented options for delivering highly personalized emails to each of your shoppers. Check out all of the benefits of this partnership.
Axel Folz, Digital Marketing & Merchandising Manager at AJ Madison, joined us (with a Brooklyn Lager in hand) for our latest Wine, Whine & Wisdom live stream. Pour yourself a drink and see what he had to say about digital data, segmentation, prospecting and attribution.
Through gathering and analyzing Magnetic’s own email performance data from millions of emails sends in 2015, this eBook will walk you through the 4 must-have components of creating relevant and meaningful emails people want.
2015 marked the first year more people shopped online than in stores over Thanksgiving and the Black Friday weekend. Before you know it the next holiday season will be upon us! Make sure your digital strategy hits the mark with our infographic containing insights gleaned from the Magnetic platform and an Ipsos survey.
Magnetic analyzed a year’s worth of advertising performance to determine the different metrics and insights reflected across acquisition, retargeting and reactivation strategies. This report covers the metrics you should be tracking at each stage of the buying cycle.
What do people really want from retailers? This question is tossed around all the time, so we decided to partner with Retail TouchPoints to survey 200 shoppers to find out! See how well you know consumers in under 2 minutes.
Trigger Alerts are personalized emails that brands create and send based on specific actions. These actions – or “triggers” – can come from a brand’s site visitors or its product catalog. Find out why we love them so much in our Email Trigger Alert Guide!
As consumers become more digitally connected and empowered, they expect a higher level of service and relevancy from brands and retailers. And while retailers say they use a variety of channels to deliver tailored messages, there is a clear divide between consumer expectations and the retail realities.
Check out the infographic put together by DM News to show “just how tasty it can be for retailers when customers fall for personalization.”
According to Magnetic’s search data, most U.S. shoppers start their search only a few weeks before the big night. Whether people are looking for costumes, candy, or party supplies, real-time intent data can help you to capitalize on the short shopping window.
This new research report by Magnetic and Retail TouchPoints uncovers cutting-edge data regarding the wants, needs and shopping preferences of U.S. and Canadian consumers. We also surveyed retail executives to uncover where retailers are and are not meeting customer expectations.
We all know intent data is awesome. However, there are some challenges that make it difficult to always utilize. See top challenges and how to power through them!
Magnetic rounded up industry experts from its Attribution Revolution series, including Adometry by Google, Tapad, PlaceIQ, Facebook, and many more to aid you on your quest to attribution nirvana. Download this ebook to learn about tips and advice on several topics for cross-device attribution.
Each year, marketers look forward to seasonal events and prime opportunties that can make a splash with audiences that matter most. Knowing what your customers are looking for early on and using a historical data trail of intent can trigger phenomenal results. Download your copy now to learn more.
The unity of Magnetic and MyBuys’ data will provide marketers with the best perspective of their consumers, and understand how to speak to them. Download the infographic to see how Magnetic’s rich data will help advertisers achieve this perspective.
Download the report to uncover the latest consumer personalization trends and insights. How does our multi-device world affect personalization expectations? What drives consumers to online and physical stores? Get these questions answered and more!
Magnetic’s insights from Q4 2014 indicate that there’s a window of time between peaks in ad delivery and when conversions occur, showing that these consideration periods are key for influencing consumers’ purchasing decisions. Click here for retail insights and trends on consumer search activity.
Understanding how, when and where your customers search around seasonal events can trigger phenomenal results for new customer acquisition and retention. Listen to Magnetic CEO, James Green, share tips on maximizing advertising dollars through understanding seasonal intent.
Data has the power to influence customers and conversions, regardless of company size or target market. Magnetic focuses on the combined powers of intent data and digital advertising to propel companies forward. Learn more on how search, site and other intent signals inform digital ad practices.
Gain valuable insights to help understand the relationship between FBX and real-time buying. Learn about who should advertise on FBX, how FBX compares to other exchanges, and more by downloading your copy of Facebook Marries RTB.