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Search Engine Optimization Services |
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High rankings in the search engines matter!
Online marketing differs from more traditional forms of marketing because it does not focus on potential customers, but on search engines, such as Google and Yahoo!. The most effective way to attract traffic to your web site is for your site to be ranked highly in a search engine. Usually, when people perform a search on the Internet, they will search only through the first few web sites until they find what they want or give up the search altogether.
Most consumers assume that the first web sites listed on a search results page are the sites for the best companies, which is not necessarily true, and this is why it is important to be as close to the top of the list as possible. You don't want weaker companies to be ranked higher than you; neither you nor your potential customers will benefit from a lower ranking.
Magnetic employs a team of highly trained search engine optimization specialists. We utilize a proven search engine optimization process focused on delivering tangible results. Our approach to search engine optimization includes the following areas:
- Keyword & Competition Research - When a potential customer performs a search on Google, he/she types in a series of keywords and only web sites that closely match those keywords are listed. Selecting the right keywords for your web site is a key component in correctly optimizing your web site, but is only a small part. We conduct a client consultation to determine who your customers really are and what products and services they are most interested in purchasing. After these keywords have been defined, we utilize a number of tools to maximize traffic to your web site.
Another component of this research process is to analyze your competition's search engine optimization efforts. What keywords and key phrases are they using? How is their site optimized? Who is linking to them? How high are their rankings? Once we analyze your competition we can better develop a marketing plan that will help you achieve your goals and objectives.
- Site Optimization - Next, our search engine specialists tailor the pages of your web site to ensure that your web site is more "search engine friendly." To produce a search engine friendly web site, we create or adjust content so that the search engines will rank your web site as high as possible. As part of this process, we create effective title tags and meta tags for your web site. Our specialists are highly trained in the art of creating pages that will rank high in the search engines, which leads to maximum traffic to your web site, which in turn leads to increased profits.
- Pay-per-click Campaigns - Another technique to maximize traffic to your web site is through the use of pay-per-click search engines, like Google AdWords. This type of paid listing allows your company to competitively bid on certain keywords. Magnetic has extensive experience with various pay-per-click engines and we know how to make the system work for you. We make sure that the return on investment for your bid is maximized. Click here to learn more about our pay-per-click campaign services.
- Link Building - It is estimated that more than 40% of all search traffic originates from Google, and that figure continues to rise. No one can be 100% certain of Google's exact ranking formula, but today it is widely known and accepted that two factors have significant influence on your web site's Google ranking:
- Link Popularity - the total number of incoming links to your web site.
- Page Reputation - the actual text of the incoming links to your web site.
Mastering these elements of search engine optimization is critical to a high ranking in Google. To help increase your link popularity and page reputation, Magnetic will configure your web site with the proper linking structure. This involves analyzing your current web site, restructuring the links to the sub-pages, and creating a Site Map. Next, we will develop a linking campaign to obtain quality links that will point to your web site. While this process seems very straight forward, implementing it is rather complex. These factors cannot be overlooked to have a successful ranking among the major search engines, especially Google.
- Ongoing Tracking & Analysis - All this research and search engine optimization is much less effective if there is no follow-up. Search engines are constantly adjusting their ranking criteria, and we make sure that we are on top of any changes to your ranking. Each month, we will send you a detailed report on how your site ranks in the major search engines. We can tell you how much traffic to your web site has increased and where you currently rank with each of the search engines. If you have an e-commerce site, we can also track your monthly sales.
As business opportunities and transactions on the Internet continue to multiply, Magnetic can help your web site soar to the top of the search engine listings. We utilize proven and legitimate search engine optimization techniques to accomplish this, and we have the results to show for our efforts.
Contact us today to learn more.
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