As the Internet came of age, he branched out to software, where for the past decade, he has been designing & building compelling web, mobile and desktop interfaces and applications.
Most recently, he was responsible for building the content management system at Gucci, which they use to produce their e-commerce and brand sites in local language for markets around the globe.
Previously, he built the search engine and other customer-facing products for BusinessWeek and has had his work featured by Apple.
At Magnetic, he returns to his advertising roots.
Contact Niels at email@example.com or 212 804 7219