Search Retargeting

Magnetic Search Retargeting

Magnetic collects billions of searches monthly, mapping searches to campaigns daily and reaching audiences in real-time.

Audience Extension

Use search retargeting to expand audience reach, look for new customers, and influence brand preference.

Media Buying & Optimization

Magnetic’s client services team uses powerful technology and expertise to buy media, optimize and efficiently scale search retargeting campaigns.

Creative Opportunities

Engage audiences with creative ad messages. This includes online video, rich media and dynamic creative for search retargeting.

Did You Know?

More than 35% of searches occur outside of traditional search engines and come from other search properties – i.e. vertical, e-commerce, and shopping comparison sites. Search activity within these web properties produce highly valuable intent and interest-based data relevant for search retargeting campaigns.

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Download whitepaper to learn more about search data & search retargeting.

Search Retargeting Sweet Spot


Stage 1: Attention
Research shows that roughly 94% of consumers begin their research with a Google search. We call this the “initial search.”

Stage 2: Interest/ Intent
Consumers move beyond the search engine and enter the “consideration phase,” where they search more explicitly across e-commerce, shopping comparison, and vertical sites.

Stage 3: Influence
After a consumer has indicated intent, they enter the “influence stage.” This time period could be hours, days or weeks in which consumers may abandon their “quest” and consume media, engage in social networks, etc. During this time, Magnetic reaches consumers with relevant ads and pushes them through the funnel.

Stage 4: Awareness or Conversion
The final stage is when the user takes action, which changes based on campaign goals. For example, an auto campaign might want consumers to locate a dealer, where as a CPG brand might want to increase awareness.