Why Should I Use Search Retargeting?
How Does Search Retargeting Work?
Consumers search across digital devices for information related to specific interests, various brands and products.
Magnetic captures search activity and transforms it into targetable intent data, creating real-time audience segments.
Relevant Ad Served
Magnetic’s custom demand side platform (DSP) dynamically buys audiences in real-time via ad exchanges and direct publishers.
Real-time analytics power optimization and campaign insights related to audience categories, performance, and metrics.
Benefits of Search Retargeting
Search retargeting is the truest form of scalable audience targeting for display advertising. Unlike site retargeting, in which reach is limited to site activity, search data enables marketers to expand audiences beyond site visitors.
Prospecting / Acquire New Customers
Search retargeting is a middle funnel strategy focused on reaching consumers earlier in the funnel after they have declared intent by searching online for information, products or services. There is a tremendous amount of value in using search data for audience extension and new customer acquisition.
Search engine marketing runs up high costs for competitive keyword targeting. With search retargeting, marketers apply keyword targeting to display, enabling a cost effiecient and effective solution to target audiences based on competitive search terms. As a result, marketers reach qualified audiences without bidding on individual competitive search terms.