Magnetic Site Retargeting

Through Site Retargeting, direct response and brand advertisers can re-engage site visitors with relevant ad messages based on site-level activity (i.e. browsing behaviors, page views, purchase intent, etc.).

Combine Site & Search Retargeting

Achieve full funnel retargeting – use search retargeting to influence new customers and leverage site retargeting to push consumers through the purchase funnel.

Discover Optimization

Magnetic uses multiple data points to augment ad creative, expand audience targets and reach consumers at scale. Combine precision and optimization to drive performance.

Dynamic Creative

Serve the right ads to the right consumers by using site and search-level data. Use dynamic creative to further engage consumers with personalized ad messages and product recommendations at the audience, geo and category levels.

Site Retargeting Process

Stage 1: Interest/ Intent
User browses site, conducts site-level search

Stage 2: Consideration
User visits content sites (news, blogs, etc.)

Stage 3: Influence
User sees dynamic ad based on site-level activity/ browsing patterns

Stage 4: Awareness or Conversion
User converts, returns to site to complete purchase