People are more apt to give when they are better informed about how their donation will be used. Your web site should also emphasize the importance of communicating the value of non-monetary donation opportunities such as volunteering.
"The mission of the Heart Gallery of Pinellas & Pasco is to provide an emotionally safe way to connect children with families through a traveling exhibit featuring the faces and stories of local foster children ready for adoption." Through the web site, users can find children in need of adoption and learn more about the Gallery.