The Future is Now. It’s Time to Evolve.
Smart phones and high speed wireless access is evolving moment by moment, launching an explosive growth of mobile website expectations from your customers. In the U.S. alone, there are over 235 million wireless subscribers, and over 45 million of those subscribers own a smart phone. This number continues to rise exponentially with each market research study.
Magnetic has been on the forefront of mobile website design and we understand how to design, build, launch and market a successful mobile website. Having a long history and expertise in developing all types of custom websites, we are able to offer our customers a single stop for both their full website and their mobile website, substantially reducing your monetary investment in a mobile website for your business.
Text, Mobile, Apps – Oh My!
The array of options available for reaching your mobile customers can sometimes seem overwhelming. Mobile presents an opportunity to open entirely new customer channels for both attracting new customers and retaining better your most loyal advocates.
Text Messaging
When applicable to your business, we recommend you start a campaign for text messaging. Almost all mobile devices are able to accept text messages, and text messaging has become a very accepted practice for all age demographics. Would your customers benefit in any way from receiving regular text alerts? If your business books appointments, announces sales and promotions, or needs to provide frequent information to your customers, you will instantly increase your customer retention numbers with a well-executed text messaging campaign.
Mobile Websites
The next step towards reaching your customers through their mobile devices is a mobile website design. Studies show that 96% of customers who visit your website with a mobile device and have a bad experience will not return to your website. Mobile web design is a relatively inexpensive method of allowing your customers who visit you from an iPhone, Android, BlackBerry or other smart phone to get the information they need quickly and efficiently. They will love you for that!
Mobile Apps
Mobile apps are typically developed for your most loyal and high touch customers. There can be significant expense to develop a mobile app for all of the various smart phone platforms (iPhone, Android, BlackBerry, Palm Pre and Windows Mobile), as each type of smart phone requires the app to be developed in a unique way. Consider developing a mobile app as the final step in your company's penetration of mobile customer channels.
Ready to Go Mobile?
To learn more about mobile website design, see our Blog posting Ten Steps to Making Your Website Mobile Ready.