Artificial intelligence is all the rage, meaning marketers are being bombarded with AI articles, eBooks, webinars, and more. One thing they all have in common? They’re chock-full of jargon and marketing speak.
This leaves marketers overwhelmed, confused, and rightfully skeptical about claims staked by AI marketing companies. It also puts marketers on the hook to investigate all options in detail to identify the right AI marketing platform for their business. That’s pretty counterintuitive since AI is meant to simplify marketers’ lives, not make them more complicated.
At Magnetic, we feel your time is best spent creating awesome marketing plans, not attempting to understand the true value of our solutions. So we’ll address your burning questions here by answering our top two FAQs:
Magnetic’s AI platform uses a breadth of 1st, 2nd, and 3rd party data from a variety of sources. Listing each type, source, and associated details could fill a small book. We’re glad to get into the nitty-gritty (contact us to set up a chat!). But for brevity’s sake, here are a few examples of the types of data that Magnetic’s AI can leverage to identify and target high-value prospects and customers in real-time:
Nope, no segments needed! Magnetic’s AI analyzes and reaches each person at the individual-level. How? We use our individual-level Connected Consumer Profiles.
In a nutshell…
It boils down to: Magnetic’s Connected Consumer Profiles blow segments out of the water. Connected Consumer Profiles enable our AI to precisely determine a specific person’s needs and desires, quantify his or her value to your marketing objectives, and bid accordingly for their impression. If you’re looking for individualized, 1:1 marketing, it’s time to move past segments.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.