Will 2018 be the year that AI really starts to make an impact on marketing and advertising?
We sure think so, and it looks like marketers and media professionals agree.
AI is booming in our industry. Forecasts predict AI marketing spending will increase 50- 150% year-over-year for the next 4 years, ultimately reaching $29B by 20211. That’s 12x the amount spent in 2017 (woah).
In fact, marketers rank artificial intelligence and machine learning as the #2 single most effective digital marketing activity that will make the largest commercial impact in 2018 for their business (or their clients)2.
But just how is it that AI and machine learning will make such a major impact to your day-to-day?
Here are 2 big things to expect:
We at Magnetic completely agree. Not only will AI and machine learning improve the efficacy and efficiency of your media buys, but it’ll save you a lot of time along the way.
In fact, our AI-optimized campaigns are delivering 2-10x better performance vs. standard programmatic campaigns. And our new self-serve media buying platform, Magnetic Force, cuts time spent on campaign management by 50% or more.
Save time and get better performance? Yes please.
1 eMarketer; AI for Marketers 2018: Finding Value Beyond the Hype, Oct 2017 2 SmartInsights Worldwide Marketing Survey, Jan 2018 3 Salesforce; 2017 State of Marketing Report, June 2017 4 Forrester & Emarsys; Building Trust and Confidence: AI Marketing Readiness in Retail and eCommerce, July 2017
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.