Magnetic recently announced the launch of Magnetic Force, the first fully-automated and transparent media buying platform.
Why should you care about another new adtech platform?
In short: Magnetic Force puts our machine learning and AI at your fingertips, so you can save time (at least 50%!) spent on campaign management while improving campaign performance 2-10x (yup, true story).
The longer story? It’s too long for a blog post. Magnetic Force will be the top choice for many agencies and advertisers for a variety of reasons – like complete, AI-automated campaign execution, including audience selection, fraud mitigation, inventory selection, and bid optimization. Or unprecedented transparency into all buy details and AI-decisioning.
What that all boils down to is this: 100+ senior execs responsible for ad buying at large companies ($50M+ annual revenue) named the greatest benefits of programmatic advertising, and Magnetic Force can achieve them all, and do it smarter, faster, and more effectively than ever before.
[#1] Ability to target and optimize effectively: Magnetic Force uses live data (no static data or prolonged refreshes here!) to auto-select your most profitable campaign audience(s) and optimize targeting in flight based on the latest data, campaign performance, and machine learning so audiences stay on-target and deliver max profitability. Force will also automatically optimize inventory selection and bid decisioning so you’re always reaching your most profitable audience in the most effective and efficient way.
[#2] Ability to scale campaigns: Magnetic’s clients identify new audiences, strategies, and tactics based on predictive insights generated by our AI Platform (and available through Magnetic Force). With Force, you can scale with confidence; you’ll spend incremental dollars based on highly accurate predictions that prioritize your campaign ROI.
[#3-4] Better ROAS/ROI + increased efficiency/reduced costs: like we said, Magnetic Force gives you the winning combo. Our clients are saving at least 50% of time spent setting up and managing campaigns and seeing 2-10X increased in campaign performance. Check out some of our performance snapshots.
[#5-6] Opportunity to use first- and third-party data: Magnetic Force builds your campaign segments by using predictive algorithms and over 300 million live consumer profiles, each comprised of our proprietary search and shopper data, several 3rd party data sources, and your brand’s 1st party data (if provided, of course).
[#7] Greater control: with Magnetic Force, you’re in the driver’s seat; set-up your campaign in just 3 quick steps and go live in 10 minutes or less. Force users also gain full transparency – meaning exposure to impression-level media pricing, placement, and geography detail. Plus, Force will enable “decision transparency” to empower buyers to understand why Magnetic’s AI decided to purchase each impression by exploring user-level attributes and behavior used during AI-decisioning.
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.