Machine learning and AI are gaining traction in the media-sphere. More and more marketers, planners, and buyers are testing practices to understand the true validity and value of current-state AI platforms.
At Magnetic, we’re no stranger to an A/B test. We welcome our clients to put us to the test – and we’re glad they’re taking us up on it.
Recently, an agency client tested our AI-powered bid optimization for a Financial Services client that has run campaigns with Magnetic for some time. We split 15MM impressions down the middle, ran half with our AI-powered bid optimization, and ran the other half with standard, manual strategies.
The results? Basically, proof that marketers can leave performance to the machine:
AI-powered bid optimization vastly outperformed manual strategies:
And to top it off, the agency named Magnetic the #1 performing partner for the campaign.
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.