Keen to know how artificial intelligence will impact the advertising industry?
Industry Index and Wise PR surveyed dmexco attendees and other adtech industry leads (including our very own James Green) to understand and report AI adoption, messaging, and company impact.
When asked which attributes are most relevant for use of AI, optimization rose to the top, with 69% of respondents deeming it the most relevant role of AI in adtech companies.
We couldn’t agree more; improving optimizatoin is undoubtedly one of the top use cases for AI in marketing.
Magnetic’s clients are already seeing the benefits of AI-enabled optimization. Campaign performance is soaring because our AI platform can precisely value each auction opportunity and optimize bids accordingly, towards a variety of outcomes.
AI-enabled optimizations like these are game-changing, and it seems the industry thought leaders agree.
Not ramping-up with AI? Don’t get left in the dust. Contact us to learn more about how AI can help you achieve smarter, faster marketing.
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.