Last month, we blew your minds with a Search Retargeting strategy adored by all B2B brands. It hit on all 3 things that matter most for B2B advertisers1:
Well, B2B advertisers, get ready to be “wowed” again.
Here’s another way your Search Retargeting campaigns can deliver your hopes and dreams.
Improve Performance with In-Flight Audience Optimization
Magnetic analyzes search data throughout each campaign to identify the keyword categories, sub-categories, and brand terms that your audience is searching for as they browse the web. This tells you a lot about the business decision-makers that visit your site and engage with your ads. As a result, you get actionable audience insight to fuel in-flight targeting optimizations.
But Does It Work for B2B Brands? Heck Yes.
In-flight audience optimization drives success for any advertiser – including B2B brands. We currently partner with a B2B Insurance brand that reaps significant rewards from this strategy.
How? Magnetic analyzes search behavior of site visitors to identify keywords searched by qualified prospects, scores keyword performance, and then optimizes segments by adding and/or removing keywords accordingly.
So what happened? Within 30 days of initial keyword optimization, the brand’s CPA reached an all-time low (53% lower vs. the 12 month average), which was 46% below the CPA goal. But wait, there’s more! On the whole, the advertiser is seeing a 91% decrease in CPA year-over-year due to in-flight audience optimization.[we’ll pause here so you can really take that in…]
…Are you “wowed”? Check out the full case study here to learn more about this B2B brand, and how they drastically improved performance with data-driven audience targeting and optimization.
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.