Marketers spend billions of dollars each year in efforts to effectively reach the US Hispanic population. If you aren’t using search retargeting, you’re missing out. Big time.
According to a recent eMarketer report*, The US Hispanic population will reach 63.6 million in 2020 (+15% vs. 2014). Marketers have many reasons to be excited about this growing audience, and for the opportunity it presents for brands:
Magnetic has helped many advertisers reach and convert Hispanic shoppers. The secret to our success is rooted in the way we collect, manage and use search intent data to deliver timely and relevant ads to the Hispanic audience.
Our multi-lingual platform gives us the flexibility to understand the intent of Hispanic shoppers regardless of the language used to search or browse for products. This enables us to reach people based on in-market behavior, and overcome inherent limitations of language-based targeting. As a result, we can reach the Hispanic audience wherever and whenever.
Teresa searches for “vestido de verano.” Magnetic immediately recognizes Teresa as being in-market for a “summer dress.” When an opportunity arises to send Teresa a relevant ad, it will be served wherever she is on the web at that moment, whether that’s “People.com” or “PeopleEnEspanol.com.”
A leading consumer electronics company wanted to drive a 7% brand lift in Mexico. Magnetic identified relevant Spanish-language interest terms, and served video and banner ads to people who expressed interest or intent to buy.
The campaign delivered a 60% VCR, exceeding the advertiser’s benchmark by 20%. Magnetic outperformed other partners; our ads drove the greatest lift for product-based messages (140% lift vs. control group).
*“US Hispanics 2016: Who They Are, What They’re Doing on Digital and Ad Spending to Reach Them” – eMarketer; June 21, 2016
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.