“Kids haven’t even gone back to school yet, and we’re already planning for the winter Holidays?!” says every marketer, everywhere, every year. It’s common practice to start planning holiday campaigns in late summer, but still, we’re never ready to start thinking of winter. Steel yourselves… it’s here.
And this year, much like last (and the year prior), it’s important that marketers keep a keen eye on Millennials. The generation now outnumbers all others (79.4M, followed by 75.5M Boomers), and as Millennials age, their spending power continues to grow. Last year, Millennial buying power during the holiday season was projected to reach $85M.
That’s a lot of cash on the line. And effectively reaching Millennials isn’t a cake walk.
How can you engage Millennials this holiday season? Our clients have seen great success with the multi-screen video experience.
Take for example a Fortune 500 toy and board game company that wanted to raise awareness of a growing product line amongst Millennial moms. Magnetic partnered with the brand’s agency to deploy a 3-fold campaign strategy:
Performance exceeded industry benchmarks across screens:
If you’re looking to engage Millennials this holiday season, consider prioritizing your video strategy. A true, multi-screen video experience will engage those hard-to-influence Millennials, and drive interest in your brand.
Want to learn more? Check out the full case study to dig into the strategy and tactics. Or visit our Connected TV page to learn more about how you can reach qualified prospects and high-value customers on one of the fastest growing channels.
Magnetic is a digital marketing and artificial intelligence company. We use machine learning and AI to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of 320 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant and profitable campaigns for our clients.