AI is disrupting practically every industry imaginable. It has been applied to objects, faces, speech, virtual reality, chatbots and translation – creating a future where humans can be alleviated from time-invasive tasks and instead focus their energies on generating new ideas and learning stimulating skills.
Today, we take a look at two very different ways in which predictive analytics and AI are shaking things up for the better.
Remember when we thought the robots were coming to kill us? Well, I have some news for you…they are actually doing quite the opposite.
Virtual health assistants are already refilling prescriptions, recommending preventive health screenings, and giving advice on treatments for common medical conditions. And many healthcare experts believe that AI will transform the medical landscape in the next 20-30 years. One of the biggest ways is through improved treatment decisions. Alan Cudney, a principal healthcare consultant in SAS’ Health and Life Sciences global practice, determines that “clinical decisions will be based on a patient’s prior medical history and historical data on others with a similar genetic makeup. This allows clinicians to select the treatment option with the best chance of success.”
For example, let’s say “Paul’s” doctor evaluates treatment options to better manage his diabetes. He can instantly see Paul’s complete medical history, including a related hospitalization in a different city, his prescription refill history, and his completion of diabetes management education. As the doctor begins to place an order for a new type of insulin, the clinical system responds that due to Paul’s clinical history and genetic map, he would be only 39 percent likely to successfully manage his diabetes with this choice of drug.
We’ve only scratched the surface of the huge current and upcoming impact AI will have on the world of health and medicine. With the ability to analyze a massive amount of varied data, AI could yield faster and more accurate diagnoses for a broader segment of the population. And people without access to highly specialized healthcare could gain the benefit of that experience through AI as healthcare costs could drop due to earlier and more accurate diagnoses.
It’s extremely tragic to think that cinematic history is evaporating. IBM notes that half of all feature movies shot before 1950 have been lost to the disintegration of old film stock.
Film studios have two challenges with regards to data. They need to not only deal with the vast amount of data that comes with shooting and production, but they also need to preserve the footage in a way that can stand the test of time.
In 2003, IBM worked with UCLA to digitize newsreel footage and utilized technology to scan more than 850 hours of news footage that was formatted into high-quality video and then entered into a searchable online database from more than 675,000 index cards and 7,700 synopsis reports that described the footage on the news reels.
IBM also worked with Sony Pictures to build the “Digital Backbone” server to manage the enormous amounts of digital data created in the process of making movies and TV shows. According to IBM, the theory behind the Digital Backbone is that a single digital infrastructure would better support the various elements of the production and distribution process by more seamlessly and efficiently sharing data. In the Digital Backbone system, footage associated with one production—amounting up to a petabyte of data—is more readily accessible to the editors, special effects artists, marketers, etc, who need to access it. With technology solutions like this, the entertainment industry can look to the future, while preserving the past.
Want to learn more about how AI and automation are making things awesome? Check out our previous Change is Good post!
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.