Ahhhh…the “comfort zone.” Even the name itself brings up feelings of coziness and security. The harsh reality is that eventually, change happens – and something will come along and shake us out of our relaxation pool.
Old school marketing has been forever changed with advancements in artificial intelligence. And although AI is ready to power marketing campaigns, some might not feel ready to power through the fear and uncertainty and embrace AI. Well, let us assuage your fears by repeating our new mantra:
Change is good.
This series hopes to illustrate a trip down memory lane to see just how far we’ve come. Take a look at some of the changes around how we consume content:
Magnetic is an artificial intelligence company that uses machine learning to deliver smarter, faster, and more effective advertising. Our powerful AI platform continuously analyzes the attributes of over 350 million live user profiles alongside real-time inventory supply and bid opportunities to deliver highly performant audiences and profitable campaigns for our clients.